{"id":2,"date":"2025-07-23T11:25:06","date_gmt":"2025-07-23T11:25:06","guid":{"rendered":"http:\/\/sabatka.net\/?page_id=2"},"modified":"2026-04-14T18:13:16","modified_gmt":"2026-04-14T16:13:16","slug":"home","status":"publish","type":"page","link":"https:\/\/www.sabatka.net\/cs\/","title":{"rendered":"Data.\nJednodu\u0161e."},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Data. Jednodu\u0161e.<\/h1>\n\n\n\n<p>Ztr\u00e1c\u00edte se v pojmech jako <em>Consent Mode v2<\/em>, <em>CSP<\/em>, <em>server-side GTM<\/em>, m\u00e1te pocit, \u017ee GA4 m\u00e1 vlastn\u00ed fantazii?<\/p>\n\n\n\n<p>P\u0159esn\u011b tenhle sv\u011bt zn\u00e1m jak boty a dost m\u011b bav\u00ed. Zkrot\u00edm va\u0161e m\u011b\u0159en\u00ed, uklidn\u00edm pixelov\u00e9 drama a donut\u00edm statistiky chovat se jako slu\u0161n\u00ed lid\u00e9. <\/p>\n\n\n\n<p>Vy se m\u016f\u017eete v\u011bnovat byznysu. V klidu.<\/p>\n\n\n\n<p>Sta\u010d\u00ed \u0159\u00edct.<\/p>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sabatka.net\/cs\/kontakt\/\">Chci bezplatnou konzultaci<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"400\" height=\"533\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/Pavel-sabatka-smaller.jpg\" alt=\"\" class=\"wp-image-20 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/Pavel-sabatka-smaller.jpg 400w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/Pavel-sabatka-smaller-225x300.jpg 225w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/533;\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">M\u011b\u0159en\u00ed na webu.<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spr\u00e1va m\u011b\u0159ic\u00edch k\u00f3d\u016f<\/li>\n\n\n\n<li>Google Analytics (GA4)<\/li>\n\n\n\n<li>Google Tag Manager (GTM)<\/li>\n\n\n\n<li>BigQuery &#038;<strong>&nbsp;<\/strong>Data Warehouse<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Cookie li\u0161ta &#038; GDPR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e1vrh a implementace souhlasu s<strong>&nbsp;<\/strong>cookies.<\/li>\n\n\n\n<li>Audit m\u011b\u0159en\u00ed z<strong>&nbsp;<\/strong>pohledu pr\u00e1va.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Konzultace &#038; \u0161kolen\u00ed<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intern\u00ed workshopy. <\/li>\n\n\n\n<li>Strategie webov\u00e9 analytiky.<\/li>\n\n\n\n<li>Drobn\u00e9 konzultace.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"\/cs\/kontakt\">Domluvme si prvn\u00ed konzultaci<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>16 let zku\u0161enost\u00ed s webovou analytikou<\/li>\n\n\n\n<li> 500+ implementac\u00ed GA4, GTM, SGTM a dal\u0161\u00edch platforem<\/li>\n\n\n\n<li>50+ anal\u00fdz, kter\u00e9 pomohly zlep\u0161it byznys<\/li>\n\n\n\n<li>5 let v\u00fduky na webov\u00e9 analytiky na Masarykov\u011b univerzit\u011b v Brn\u011b<\/li>\n\n\n\n<li>4 roky lektorem webov\u00e9 analytiky pro Czechitas<\/li>\n\n\n\n<li>4 vytvo\u0159en\u00e9 \u0161ablony v GTM template gallery, kter\u00e9 pravd\u011bpodobn\u011b tak\u00e9 pou\u017e\u00edv\u00e1te<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"294\" height=\"294\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky.png\" alt=\"\" class=\"wp-image-167 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky.png 294w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky-150x150.png 150w\" data-sizes=\"(max-width: 294px) 100vw, 294px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 294px; --smush-placeholder-aspect-ratio: 294\/294;\" \/><\/figure>\n\n\n\n<p>Kompletn\u00ed spr\u00e1va m\u011b\u0159ic\u00edch a marketignov\u00fdch k\u00f3d\u016f, konzultace<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3.png\" alt=\"\" class=\"wp-image-172 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Spr\u00e1va m\u011b\u0159en\u00ed na webech v EU, spolupr\u00e1ce na UX \u00faprav\u00e1ch web\u016f<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3.png\" alt=\"\" class=\"wp-image-180 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Konzultace ohledn\u011b GDPR, CMP, nastaven\u00ed m\u011b\u0159en\u00ed<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2.jpg\" alt=\"\" class=\"wp-image-176 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2.jpg 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2-150x150.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>N\u00e1vrh m\u011b\u0159en\u00ed a spr\u00e1va m\u011b\u0159ic\u00edch a marketingov\u00fdch k\u00f3d\u016f<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2.png\" alt=\"\" class=\"wp-image-174 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Strategie a nastaven\u00ed m\u011b\u0159en\u00ed na fakultn\u00edch webech VUT<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1.png\" alt=\"\" class=\"wp-image-546 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Implementace \u0161ablony pro GTM pro Heureka a Arukereso<\/p>\n<\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/cs\/kontakt\">Domluvme si prvn\u00ed konzultaci<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data. Jednodu\u0161e. Ztr\u00e1c\u00edte se v pojmech jako Consent Mode v2, CSP, server-side GTM, m\u00e1te pocit, \u017ee GA4 m\u00e1 vlastn\u00ed fantazii? P\u0159esn\u011b tenhle sv\u011bt zn\u00e1m jak boty a dost m\u011b bav\u00ed. Zkrot\u00edm va\u0161e m\u011b\u0159en\u00ed, uklidn\u00edm pixelov\u00e9 drama a donut\u00edm statistiky chovat se jako slu\u0161n\u00ed lid\u00e9. Vy se m\u016f\u017eete v\u011bnovat byznysu. V klidu. Sta\u010d\u00ed \u0159\u00edct. M\u011b\u0159en\u00ed na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":44,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":748,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/pages\/2\/revisions\/748"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}