{"id":39,"date":"2025-07-23T14:18:21","date_gmt":"2025-07-23T14:18:21","guid":{"rendered":"http:\/\/sabatka.net\/?page_id=39"},"modified":"2025-11-24T23:11:39","modified_gmt":"2025-11-24T21:11:39","slug":"sluzby","status":"publish","type":"page","link":"https:\/\/www.sabatka.net\/cs\/sluzby\/","title":{"rendered":"Slu\u017eby"},"content":{"rendered":"\n<p><strong>Spr\u00e1va m\u011b\u0159ic\u00edch k\u00f3d\u016f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instalace &#038; validace m\u011b\u0159ic\u00edch k\u00f3d\u016f s vyu\u017eit\u00edm GTM.<\/li>\n\n\n\n<li>Audit implementace.<\/li>\n<\/ul>\n\n\n\n<p><strong>Google Analytics (GA4)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nastaven\u00ed vlastn\u00edch event\u016f, konverz\u00ed, publika.<\/li>\n\n\n\n<li>Dashboardy &#038; reporty.<\/li>\n<\/ul>\n\n\n\n<p><strong>Google Tag Manager (GTM)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pl\u00e1n a kontejnerov\u00e1 struktura.<\/li>\n\n\n\n<li>Implementace datov\u00e9 vrstvy (Data Layer).<\/li>\n\n\n\n<li>V\u00fdvoj \u0161ablon pro GTM.<\/li>\n<\/ul>\n\n\n\n<p><strong>Cookie li\u0161ta &#038; GDPR<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e1vrh &#038; implementace souhlasu s cookies.<\/li>\n\n\n\n<li>Audit m\u011b\u0159en\u00ed z pohledu pr\u00e1va.<\/li>\n<\/ul>\n\n\n\n<p><strong>BigQuery &#038; Data Warehouse<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Export dat z GA do BigQuery.<\/li>\n\n\n\n<li>P\u0159ehledov\u00e9 dotazy, vizualizace v Data Studio \/ Looker.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0160kolen\u00ed &#038; konzultace<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intern\u00ed workshopy, strategie webov\u00e9 analytiky.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Reference<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"294\" height=\"294\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky.png\" alt=\"\" class=\"wp-image-167 lazyload\" style=\"--smush-placeholder-width: 294px; --smush-placeholder-aspect-ratio: 294\/294;object-fit:cover\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky.png 294w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky-150x150.png 150w\" data-sizes=\"(max-width: 294px) 100vw, 294px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Kompletn\u00ed spr\u00e1va m\u011b\u0159ic\u00edch a marketignov\u00fdch k\u00f3d\u016f, konzultace<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3.png\" alt=\"\" class=\"wp-image-172 lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;object-fit:cover\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Spr\u00e1va m\u011b\u0159en\u00ed na webech v EU, spolupr\u00e1ce na UX \u00faprav\u00e1ch web\u016f<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3.png\" alt=\"\" class=\"wp-image-180 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Konzultace ohledn\u011b GDPR, CMP, nastaven\u00ed m\u011b\u0159en\u00ed<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2.jpg\" alt=\"\" class=\"wp-image-176 lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;object-fit:cover\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2.jpg 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2-150x150.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>N\u00e1vrh m\u011b\u0159en\u00ed a spr\u00e1va m\u011b\u0159ic\u00edch a marketingov\u00fdch k\u00f3d\u016f<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2.png\" alt=\"\" class=\"wp-image-174 lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;object-fit:cover\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Strategie a nastaven\u00ed m\u011b\u0159en\u00ed na fakultn\u00edch webech VUT<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1.png\" alt=\"\" class=\"wp-image-546 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Implementace \u0161ablony pro GTM pro Heureka a Arukereso<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spr\u00e1va m\u011b\u0159ic\u00edch k\u00f3d\u016f Google Analytics (GA4) Google Tag Manager (GTM) Cookie li\u0161ta &#038; GDPR BigQuery &#038; Data Warehouse \u0160kolen\u00ed &#038; konzultace Reference Kompletn\u00ed spr\u00e1va m\u011b\u0159ic\u00edch a marketignov\u00fdch k\u00f3d\u016f, konzultace Spr\u00e1va m\u011b\u0159en\u00ed na webech v EU, spolupr\u00e1ce na UX \u00faprav\u00e1ch web\u016f Konzultace ohledn\u011b GDPR, CMP, nastaven\u00ed m\u011b\u0159en\u00ed N\u00e1vrh m\u011b\u0159en\u00ed a spr\u00e1va m\u011b\u0159ic\u00edch a marketingov\u00fdch k\u00f3d\u016f Strategie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/pages\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":13,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/pages\/39\/revisions"}],"predecessor-version":[{"id":551,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/pages\/39\/revisions\/551"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media?parent=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}