Nastaven\u00ed<\/a><\/h2>\n\n\n\nPro spr\u00e1vn\u00e9 m\u011b\u0159en\u00ed je t\u0159eba implementovat 2 k\u00f3dy:<\/p>\n\n\n\n
\n- k\u00f3d na str\u00e1nku detailu produktu<\/li>\n\n\n\n
- konverzn\u00ed k\u00f3d d\u011bkovac\u00ed str\u00e1nku<\/li>\n<\/ol>\n\n\n\n
V obou k\u00f3dech je t\u0159eba spr\u00e1vn\u011b nastavit zemi, ve kter\u00e9 m\u00e1te \u00fa\u010det na Heureka.<\/p>\n\n\n\n
<\/div>\n\n\n\nDetail produktu<\/a><\/h3>\n\n\n\nPro nastaven\u00ed sta\u010d\u00ed pouze nastavit zemi a typ k\u00f3du jako „Item detail“.<\/p>\n\n\n\n![\"Konfigurace](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nKonverzn\u00ed k\u00f3d<\/a><\/h3>\n\n\n\nV \u0161ablon\u011b je t\u0159eba nastavit<\/p>\n\n\n\n
\n- Key<\/strong> – kl\u00ed\u010d pro m\u011b\u0159en\u00ed eshopu. Z\u00edsk\u00e1te ho v administraci Heureka.<\/li>\n\n\n\n
- Order<\/strong> – objekt Transakce ve form\u00e1tu GA4<\/a> (nebo Universal Analytics –
ecommerce.purchase<\/code>).<\/li>\n\n\n\n- Order Id<\/strong> – unik\u00e1tn\u00ed ID dan\u00e9 objedn\u00e1vky<\/li>\n\n\n\n
- Currency<\/strong> – t\u0159\u00edm\u00edstn\u00fd k\u00f3d m\u011bny podle ISO 4217. Nap\u0159. CZK, EUR, USD<\/li>\n\n\n\n
- Products<\/strong> – pole produkt\u016f (objekt). O\u010dek\u00e1v\u00e1 se, \u017ee ka\u017ed\u00fd produkt bude m\u00edt atributy
id<\/code> (nebo item_id<\/code>), name<\/code> (nebo item_name<\/code>), price<\/code> a quantity<\/code>.<\/li>\n\n\n\n- Additional Items<\/strong> (voliteln\u00e9) – do pole lze zadat dal\u0161\u00ed polo\u017eky, kter\u00e9 maj\u00ed vliv na celkovou cenu objedn\u00e1vky. Nap\u0159. doprava, platba, vouchery nebo slevy.<\/li>\n<\/ul>\n\n\n\n
Pokud je vlo\u017een objekt transakce, na\u010dte se z n\u011bj aktumaticky co nejv\u00edce dat – ID objedn\u00e1vky, celkov\u00e1 cena, produkty, additional items.<\/p>\n\n\n\n
<\/div>\n\n\n\nP\u0159\u00edklady<\/a>
<\/a><\/h3>\n\n\n\nNa\u010dten\u00ed z prom\u011bnn\u00fdch<\/h4>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n\n\n\nVyu\u017eit\u00ed objektu Transakce Data jsou ve form\u00e1tu ve form\u00e1tu purchase pro GA4<\/a> <\/h4>\n\n\n\n<\/figure>\n\n\n\nZad\u00e1n\u00ed dopl\u0148uj\u00edc\u00edch n\u00e1klad\u016f <\/h4>\n\n\n\n<\/figure>\n\n\n\n\n- <\/li>\n<\/ol>\n\n\n\n<\/div>\n\n\n\n
Lad\u011bn\u00ed<\/h2>\n\n\n\n
V Debug M\u00f3du GTM najd\u011bte ud\u00e1lost, kde se spou\u0161t\u00ed tag pro m\u011b\u0159en\u00ed Heureky. V\u0161echny p\u0159edan\u00e9 parametry pak m\u016f\u017eete zobrazit v konzoli. Do\u0161lo k odesl\u00e1n\u00ed dat Heurece, mus\u00ed b\u00fdt na konci uveden stav success<\/code>. <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n\n\n\nSouhlas<\/h2>\n\n\n\n
\u0160ablona nekontruluje stav souhlasu. Heureka v dokumentaci<\/a> uv\u00e1d\u00ed, \u017ee by k\u00f3dy m\u011bly b\u00fdt spou\u0161t\u011bny bez souhlasu – \u0159\u00edd\u00ed se souhlasem ud\u011blen\u00fdm na webu Heureka. Toto \u0159e\u0161en\u00ed ale konzultujte s Va\u0161imi pr\u00e1vn\u00edky, za jeho spr\u00e1vnost nejsem zodpov\u011bdn\u00fd.<\/p>\n\n\n\n<\/div>\n\n\n\nOstatn\u00ed<\/h2>\n\n\n\n
<\/a><\/p>\n\n\n\nZ\u0159eknut\u00ed se zodpov\u011bdnosti<\/h2>\n\n\n\n
V obou k\u00f3dech je t\u0159eba spr\u00e1vn\u011b nastavit zemi, ve kter\u00e9 m\u00e1te \u00fa\u010det na Heureka.<\/p>\n\n\n\n
Detail produktu<\/a><\/h3>\n\n\n\nPro nastaven\u00ed sta\u010d\u00ed pouze nastavit zemi a typ k\u00f3du jako „Item detail“.<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n<\/div>\n\n\n\nKonverzn\u00ed k\u00f3d<\/a><\/h3>\n\n\n\nV \u0161ablon\u011b je t\u0159eba nastavit<\/p>\n\n\n\n
\n- Key<\/strong> – kl\u00ed\u010d pro m\u011b\u0159en\u00ed eshopu. Z\u00edsk\u00e1te ho v administraci Heureka.<\/li>\n\n\n\n
- Order<\/strong> – objekt Transakce ve form\u00e1tu GA4<\/a> (nebo Universal Analytics –
ecommerce.purchase<\/code>).<\/li>\n\n\n\n- Order Id<\/strong> – unik\u00e1tn\u00ed ID dan\u00e9 objedn\u00e1vky<\/li>\n\n\n\n
- Currency<\/strong> – t\u0159\u00edm\u00edstn\u00fd k\u00f3d m\u011bny podle ISO 4217. Nap\u0159. CZK, EUR, USD<\/li>\n\n\n\n
- Products<\/strong> – pole produkt\u016f (objekt). O\u010dek\u00e1v\u00e1 se, \u017ee ka\u017ed\u00fd produkt bude m\u00edt atributy
id<\/code> (nebo item_id<\/code>), name<\/code> (nebo item_name<\/code>), price<\/code> a quantity<\/code>.<\/li>\n\n\n\n- Additional Items<\/strong> (voliteln\u00e9) – do pole lze zadat dal\u0161\u00ed polo\u017eky, kter\u00e9 maj\u00ed vliv na celkovou cenu objedn\u00e1vky. Nap\u0159. doprava, platba, vouchery nebo slevy.<\/li>\n<\/ul>\n\n\n\n
Pokud je vlo\u017een objekt transakce, na\u010dte se z n\u011bj aktumaticky co nejv\u00edce dat – ID objedn\u00e1vky, celkov\u00e1 cena, produkty, additional items.<\/p>\n\n\n\n
<\/div>\n\n\n\nP\u0159\u00edklady<\/a>
<\/a><\/h3>\n\n\n\nNa\u010dten\u00ed z prom\u011bnn\u00fdch<\/h4>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n\n\n\nVyu\u017eit\u00ed objektu Transakce Data jsou ve form\u00e1tu ve form\u00e1tu purchase pro GA4<\/a> <\/h4>\n\n\n\n<\/figure>\n\n\n\nZad\u00e1n\u00ed dopl\u0148uj\u00edc\u00edch n\u00e1klad\u016f <\/h4>\n\n\n\n<\/figure>\n\n\n\n\n- <\/li>\n<\/ol>\n\n\n\n<\/div>\n\n\n\n
Lad\u011bn\u00ed<\/h2>\n\n\n\n
V Debug M\u00f3du GTM najd\u011bte ud\u00e1lost, kde se spou\u0161t\u00ed tag pro m\u011b\u0159en\u00ed Heureky. V\u0161echny p\u0159edan\u00e9 parametry pak m\u016f\u017eete zobrazit v konzoli. Do\u0161lo k odesl\u00e1n\u00ed dat Heurece, mus\u00ed b\u00fdt na konci uveden stav success<\/code>. <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n\n\n\nSouhlas<\/h2>\n\n\n\n
\u0160ablona nekontruluje stav souhlasu. Heureka v dokumentaci<\/a> uv\u00e1d\u00ed, \u017ee by k\u00f3dy m\u011bly b\u00fdt spou\u0161t\u011bny bez souhlasu – \u0159\u00edd\u00ed se souhlasem ud\u011blen\u00fdm na webu Heureka. Toto \u0159e\u0161en\u00ed ale konzultujte s Va\u0161imi pr\u00e1vn\u00edky, za jeho spr\u00e1vnost nejsem zodpov\u011bdn\u00fd.<\/p>\n\n\n\n<\/div>\n\n\n\nOstatn\u00ed<\/h2>\n\n\n\n
<\/a><\/p>\n\n\n\nZ\u0159eknut\u00ed se zodpov\u011bdnosti<\/h2>\n\n\n\n
![\"Konfigurace](\"https:\/\/github.com\/pavelsabatka\/gtm-heureka\/raw\/main\/img\/heureka-item-detail.png\")
<\/a><\/figure>\n\n\n\nKonverzn\u00ed k\u00f3d<\/a><\/h3>\n\n\n\nV \u0161ablon\u011b je t\u0159eba nastavit<\/p>\n\n\n\n
\n- Key<\/strong> – kl\u00ed\u010d pro m\u011b\u0159en\u00ed eshopu. Z\u00edsk\u00e1te ho v administraci Heureka.<\/li>\n\n\n\n
- Order<\/strong> – objekt Transakce ve form\u00e1tu GA4<\/a> (nebo Universal Analytics –
ecommerce.purchase<\/code>).<\/li>\n\n\n\n- Order Id<\/strong> – unik\u00e1tn\u00ed ID dan\u00e9 objedn\u00e1vky<\/li>\n\n\n\n
- Currency<\/strong> – t\u0159\u00edm\u00edstn\u00fd k\u00f3d m\u011bny podle ISO 4217. Nap\u0159. CZK, EUR, USD<\/li>\n\n\n\n
- Products<\/strong> – pole produkt\u016f (objekt). O\u010dek\u00e1v\u00e1 se, \u017ee ka\u017ed\u00fd produkt bude m\u00edt atributy
id<\/code> (nebo item_id<\/code>), name<\/code> (nebo item_name<\/code>), price<\/code> a quantity<\/code>.<\/li>\n\n\n\n- Additional Items<\/strong> (voliteln\u00e9) – do pole lze zadat dal\u0161\u00ed polo\u017eky, kter\u00e9 maj\u00ed vliv na celkovou cenu objedn\u00e1vky. Nap\u0159. doprava, platba, vouchery nebo slevy.<\/li>\n<\/ul>\n\n\n\n
Pokud je vlo\u017een objekt transakce, na\u010dte se z n\u011bj aktumaticky co nejv\u00edce dat – ID objedn\u00e1vky, celkov\u00e1 cena, produkty, additional items.<\/p>\n\n\n\n
<\/div>\n\n\n\nP\u0159\u00edklady<\/a>
<\/a><\/h3>\n\n\n\nNa\u010dten\u00ed z prom\u011bnn\u00fdch<\/h4>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n\n\n\nVyu\u017eit\u00ed objektu Transakce Data jsou ve form\u00e1tu ve form\u00e1tu purchase pro GA4<\/a> <\/h4>\n\n\n\n<\/figure>\n\n\n\nZad\u00e1n\u00ed dopl\u0148uj\u00edc\u00edch n\u00e1klad\u016f <\/h4>\n\n\n\n<\/figure>\n\n\n\n\n- <\/li>\n<\/ol>\n\n\n\n<\/div>\n\n\n\n
Lad\u011bn\u00ed<\/h2>\n\n\n\n
V Debug M\u00f3du GTM najd\u011bte ud\u00e1lost, kde se spou\u0161t\u00ed tag pro m\u011b\u0159en\u00ed Heureky. V\u0161echny p\u0159edan\u00e9 parametry pak m\u016f\u017eete zobrazit v konzoli. Do\u0161lo k odesl\u00e1n\u00ed dat Heurece, mus\u00ed b\u00fdt na konci uveden stav success<\/code>. <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n\n\n\nSouhlas<\/h2>\n\n\n\n
\u0160ablona nekontruluje stav souhlasu. Heureka v dokumentaci<\/a> uv\u00e1d\u00ed, \u017ee by k\u00f3dy m\u011bly b\u00fdt spou\u0161t\u011bny bez souhlasu – \u0159\u00edd\u00ed se souhlasem ud\u011blen\u00fdm na webu Heureka. Toto \u0159e\u0161en\u00ed ale konzultujte s Va\u0161imi pr\u00e1vn\u00edky, za jeho spr\u00e1vnost nejsem zodpov\u011bdn\u00fd.<\/p>\n\n\n\n<\/div>\n\n\n\nOstatn\u00ed<\/h2>\n\n\n\n
<\/a><\/p>\n\n\n\nZ\u0159eknut\u00ed se zodpov\u011bdnosti<\/h2>\n\n\n\n
ecommerce.purchase<\/code>).<\/li>\n\n\n\n- Order Id<\/strong> – unik\u00e1tn\u00ed ID dan\u00e9 objedn\u00e1vky<\/li>\n\n\n\n
- Currency<\/strong> – t\u0159\u00edm\u00edstn\u00fd k\u00f3d m\u011bny podle ISO 4217. Nap\u0159. CZK, EUR, USD<\/li>\n\n\n\n
- Products<\/strong> – pole produkt\u016f (objekt). O\u010dek\u00e1v\u00e1 se, \u017ee ka\u017ed\u00fd produkt bude m\u00edt atributy
id<\/code> (nebo item_id<\/code>), name<\/code> (nebo item_name<\/code>), price<\/code> a quantity<\/code>.<\/li>\n\n\n\n- Additional Items<\/strong> (voliteln\u00e9) – do pole lze zadat dal\u0161\u00ed polo\u017eky, kter\u00e9 maj\u00ed vliv na celkovou cenu objedn\u00e1vky. Nap\u0159. doprava, platba, vouchery nebo slevy.<\/li>\n<\/ul>\n\n\n\n
Pokud je vlo\u017een objekt transakce, na\u010dte se z n\u011bj aktumaticky co nejv\u00edce dat – ID objedn\u00e1vky, celkov\u00e1 cena, produkty, additional items.<\/p>\n\n\n\n
<\/div>\n\n\n\nP\u0159\u00edklady<\/a>
<\/a><\/h3>\n\n\n\nNa\u010dten\u00ed z prom\u011bnn\u00fdch<\/h4>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n\n\n\nVyu\u017eit\u00ed objektu Transakce Data jsou ve form\u00e1tu ve form\u00e1tu purchase pro GA4<\/a> <\/h4>\n\n\n\n<\/figure>\n\n\n\nZad\u00e1n\u00ed dopl\u0148uj\u00edc\u00edch n\u00e1klad\u016f <\/h4>\n\n\n\n<\/figure>\n\n\n\n\n- <\/li>\n<\/ol>\n\n\n\n<\/div>\n\n\n\n
Lad\u011bn\u00ed<\/h2>\n\n\n\n
V Debug M\u00f3du GTM najd\u011bte ud\u00e1lost, kde se spou\u0161t\u00ed tag pro m\u011b\u0159en\u00ed Heureky. V\u0161echny p\u0159edan\u00e9 parametry pak m\u016f\u017eete zobrazit v konzoli. Do\u0161lo k odesl\u00e1n\u00ed dat Heurece, mus\u00ed b\u00fdt na konci uveden stav success<\/code>. <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/div>\n\n\n\nSouhlas<\/h2>\n\n\n\n
\u0160ablona nekontruluje stav souhlasu. Heureka v dokumentaci<\/a> uv\u00e1d\u00ed, \u017ee by k\u00f3dy m\u011bly b\u00fdt spou\u0161t\u011bny bez souhlasu – \u0159\u00edd\u00ed se souhlasem ud\u011blen\u00fdm na webu Heureka. Toto \u0159e\u0161en\u00ed ale konzultujte s Va\u0161imi pr\u00e1vn\u00edky, za jeho spr\u00e1vnost nejsem zodpov\u011bdn\u00fd.<\/p>\n\n\n\n<\/div>\n\n\n\nOstatn\u00ed<\/h2>\n\n\n\n
<\/a><\/p>\n\n\n\nZ\u0159eknut\u00ed se zodpov\u011bdnosti<\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/03\/image-890x1024.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/03\/image-1-937x1024.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/03\/heureka-purchase-additiona-items-1024x280.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/03\/heureka-debug-1024x944.png\")
<\/figure>\n\n\n\n