{"id":1180,"date":"2026-06-25T10:48:29","date_gmt":"2026-06-25T08:48:29","guid":{"rendered":"https:\/\/www.sabatka.net\/cs\/?p=1180"},"modified":"2026-07-20T15:11:18","modified_gmt":"2026-07-20T13:11:18","slug":"webinar-configuration-seznam-sem-in-gtm","status":"publish","type":"post","link":"https:\/\/www.sabatka.net\/cs\/webinar-configuration-seznam-sem-in-gtm\/","title":{"rendered":"Webin\u00e1\u0159: Nastaven\u00ed Seznam SEM v GTM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Z\u00e1znam z webin\u00e1\u0159e m\u016f\u017eete p\u0159ehr\u00e1t na <a href=\"https:\/\/blog.seznam.cz\/webinar-seznam-event-measurement-jak-ho-nasadit-pres-gtm-sablonu\/\" target=\"_blank\" rel=\"noopener\">webu Seznam.cz<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/blog.seznam.cz\/webinar-seznam-event-measurement-jak-ho-nasadit-pres-gtm-sablonu\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"906\" height=\"466\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/06\/seznam-sem-in-gtm.png\" alt=\"\" class=\"wp-image-1240 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/06\/seznam-sem-in-gtm.png 906w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/06\/seznam-sem-in-gtm-300x154.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/06\/seznam-sem-in-gtm-768x395.png 768w\" data-sizes=\"(max-width: 906px) 100vw, 906px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 906px; --smush-placeholder-aspect-ratio: 906\/466;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button scroll_to_subscribe\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Chci odeb\u00edrat novinky ve webov\u00e9 analytice<\/a><\/div>\n\n\n\n<div class=\"wp-block-button linkedinShare\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/pavel-sabatka\/\" target=\"_blank\" rel=\"noopener\">Sleduj m\u011b LinkedIN<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kde jsou odkazy zm\u00edn\u011bn\u00e9 ve videu?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sklik.cz\/event-management\" data-type=\"link\" data-id=\"https:\/\/www.sklik.cz\/event-management\" target=\"_blank\" rel=\"noopener\">Sklik SEM administrace<\/a> &#8211; tady m\u016f\u017eete z\u00edskat SEM ID<\/li>\n\n\n\n<li><a href=\"https:\/\/sandbox.sabatka.net\/eshop?dltype=gtm&amp;gtmid=GTM-5WT6RZ2R\" data-type=\"link\" data-id=\"https:\/\/sandbox.sabatka.net\/eshop?dltype=gtm&amp;gtmid=GTM-5WT6RZ2R\" target=\"_blank\" rel=\"noopener\">Testovac\u00ed eshop<\/a> &#8211; na kter\u00e9m jsem konfiguraci ukazoval<\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/ecommerce?client_type=gtag\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/ecommerce?client_type=gtag\" target=\"_blank\" rel=\"noopener\">Google dokumentace GA4<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">M\u016f\u017eu n\u011bkde st\u00e1hnout p\u0159\u00edklad nastaven\u00ed GTM, kter\u00fd byl na webin\u00e1\u0159i?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jasn\u011b! Postup je n\u00ed\u017ee. Jen to berte jako p\u0159\u00edklad &#8211; nastaven\u00ed funguje pro ukazovan\u00fd sandbox. Na va\u0161em webu ale mohou m\u00edt prom\u011bnn\u00e9 jin\u00e9 n\u00e1zvy nebo fungovat jinak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konfiguraci si st\u00e1hnete tady:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/06\/GTM-Seznam-SEM.json\"><img decoding=\"async\" width=\"256\" height=\"256\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/06\/gtm-json.jpg\" alt=\"\" class=\"wp-image-1190 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/06\/gtm-json.jpg 256w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/06\/gtm-json-150x150.jpg 150w\" data-sizes=\"(max-width: 256px) 100vw, 256px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 256px; --smush-placeholder-aspect-ratio: 256\/256;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Konfiguraci pak m\u016f\u017eete importovat do va\u0161eho GTM.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"487\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/06\/gtm-import-container.jpg\" alt=\"\" class=\"wp-image-1192 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/06\/gtm-import-container.jpg 1024w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/06\/gtm-import-container-300x143.jpg 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/06\/gtm-import-container-768x365.jpg 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/487;\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak m\u00e1m navrhovat data v dataLayer tak, aby \u0161ly snadno \u010d\u00edst v Seznam SEM \u0161ablon\u011b?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ide\u00e1ln\u00ed je<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pro ecommerce data (zobrazen\u00e9 produkty, ko\u0161\u00edk, objedn\u00e1vka,&#8230;) lze vyu\u017e\u00edt <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/reference\/events?sjid=8182241469090777887-EU&amp;client_type=gtag#purchase\" data-type=\"link\" data-id=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/reference\/events?sjid=8182241469090777887-EU&amp;client_type=gtag#purchase\" target=\"_blank\" rel=\"noopener\">strukturu ud\u00e1lost\u00ed ve form\u00e1tu GA4<\/a>.<\/li>\n\n\n\n<li>pro strukturu u\u017eivatele lze <a href=\"https:\/\/www.sabatka.net\/cs\/seznam-sem-gtm-template\/#data-structure\" data-type=\"page\" data-id=\"595\">pou\u017e\u00edt strukturu objektu user<\/a> na str\u00e1nce \u0161ablony<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 jsou best practices pro nastaven\u00ed Seznam SEM?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pou\u017e\u00edvejte \u0160ablonu z Template Gallery<\/strong><br>V\u00fdrazn\u011b to zjednodu\u0161\u00ed aktualizace \u0161ablony. Va\u0161e budouc\u00ed j\u00e1 v\u00e1m za to pod\u011bkuje.<\/li>\n\n\n\n<li><strong>Pou\u017e\u00edvejte Consent Mode v2<\/strong><br>Nastaven\u00ed Seznam SEM (i dal\u0161\u00edch platforem) bude v\u00fdrazn\u011b jednodu\u0161\u0161\u00ed<\/li>\n\n\n\n<li><strong>Vyu\u017eijte p\u00e1rov\u00e1n\u00ed s pomoc\u00ed identity<\/strong><br>P\u0159ed\u00e1vejte do \u0161ablony email, telefon, p\u0159\u00edpadn\u011b adresu atd. &#8211; pom\u016f\u017eete t\u00edm algoritm\u016fm zp\u0159esnit c\u00edlen\u00ed va\u0161ich kampnan\u00ed.<br>Samoz\u0159ejm\u011b jen pokud m\u00e1te souhlas \u010dlov\u011bka s p\u0159ed\u00e1v\u00e1n\u00edm pseudonymizovan\u00fdch osobn\u00edch \u00fadaj\u016f pro marketingov\u00e9 \u00fa\u010dely.<br>Pozn.: v podm\u00ednk\u00e1ch zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f mus\u00edte jasn\u011b komunikovat, \u017ee tyto \u00fadaje n\u011bkomu p\u0159ed\u00e1v\u00e1te &#8211; pokud to v podm\u00ednk\u00e1ch nem\u00e1te, informace dopl\u0148te.<\/li>\n\n\n\n<li><strong>Pou\u017e\u00edvejte Server-Side GTM m\u011b\u0159en\u00ed<\/strong><br>Minim\u00e1ln\u011b pro m\u011b\u0159en\u00ed objedn\u00e1vky, ale i dal\u0161\u00edch konverz\u00ed, ur\u010dit\u011b vyu\u017eijte server-side m\u011b\u0159en\u00ed.<br>Pom\u016f\u017ee v\u00e1m to zv\u00fd\u0161it p\u0159esnost m\u011b\u0159en\u00ed.<br>Pozn.: i na server-side m\u011b\u0159en\u00ed se vztahuje GDPR! A mus\u00edte \u0159e\u0161it souhlasy &#8211; stejn\u011b jako u klientsk\u00e9ho GTM.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pot\u0159ebujete pomoct s nastaven\u00edm SEM?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e1d V\u00e1m pom\u016f\u017eu s n\u00e1vrhem m\u011b\u0159en\u00ed, nastaven\u00edm SEM, GTM, Server-Side GTM i dal\u0161\u00edch platforem. Napi\u0161te mi, nebo mi rovnou po\u0161lete rezervaci na prvn\u00ed konzultaci.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/cs\/kontakt\/\">Chci konzultaci<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1znam z webin\u00e1\u0159e m\u016f\u017eete p\u0159ehr\u00e1t na webu Seznam.cz Kde jsou odkazy zm\u00edn\u011bn\u00e9 ve videu? M\u016f\u017eu n\u011bkde st\u00e1hnout p\u0159\u00edklad nastaven\u00ed GTM, kter\u00fd byl na webin\u00e1\u0159i? Jasn\u011b! Postup je n\u00ed\u017ee. Jen to berte jako p\u0159\u00edklad &#8211; nastaven\u00ed funguje pro ukazovan\u00fd sandbox. Na va\u0161em webu ale mohou m\u00edt prom\u011bnn\u00e9 jin\u00e9 n\u00e1zvy nebo fungovat jinak. Konfiguraci si st\u00e1hnete tady: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10,33],"tags":[],"class_list":["post-1180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-analytics","category-google-tag-manager-gtm","category-seznam-sem"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/1180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/comments?post=1180"}],"version-history":[{"count":26,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/1180\/revisions"}],"predecessor-version":[{"id":1245,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/1180\/revisions\/1245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media\/1185"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media?parent=1180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/categories?post=1180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/tags?post=1180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}