{"id":236,"date":"2025-08-11T13:49:13","date_gmt":"2025-08-11T11:49:13","guid":{"rendered":"https:\/\/www.sabatka.net\/en\/?p=236"},"modified":"2025-10-25T21:28:19","modified_gmt":"2025-10-25T19:28:19","slug":"what-is-opt-in-rate","status":"publish","type":"post","link":"https:\/\/www.sabatka.net\/cs\/what-is-opt-in-rate\/","title":{"rendered":"Jak po\u010d\u00edt\u00e1m Opt-In rate cookies li\u0161ty"},"content":{"rendered":"\n

Opt-in rate cookies li\u0161ty vyjad\u0159uje, kolik dostanu souhlas\u016f. Vysok\u00e1 opt-in rate je fajn, znamen\u00e1 pro m\u011b hodn\u011b souhlas\u016f.<\/p>\n\n\n\n

Pokud ji chceme m\u011b\u0159it, pot\u0159ebujeme p\u0159esn\u011bj\u0161\u00ed definici.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Pro\u010d pot\u0159ebujete zn\u00e1t opt-in rate<\/h2>\n\n\n\n

Nejz\u00e1sadn\u011bj\u0161\u00ed d\u016fvod je, \u017ee pot\u0159ebuji v\u011bd\u011bt, jak moc mohu v\u011b\u0159it nam\u011b\u0159en\u00fdm dat\u016fm. Je pom\u011brn\u011b z\u00e1sadn\u00ed rozd\u00edl, pokud m\u00e1m v GA4 30 % dat nebo 70 %.<\/p>\n\n\n\n

Na souhlas ud\u011blen\u00fd na cookie li\u0161t\u011b jsou nav\u00e1z\u00e1ny tak\u00e9 marketingov\u00e9 k\u00f3dy, kter\u00e9 jsou kl\u00ed\u010dov\u00e9 pro AI algoritmy, kter\u00e9 \u0159\u00edd\u00ed va\u0161e kampan\u011b. Opt-in rate tak ovliv\u0148uje i v\u00fdkon kampan\u00ed.<\/p>\n\n\n\n

Pokud chcete pracovat s cookies li\u0161tou a optimalizovat ji, budete pot\u0159ebovat opt-in rate zn\u00e1t.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Ach ta definice<\/h2>\n\n\n\n

Opt-in rate ale nem\u00e1 jasnou standardn\u00ed definici. Na internetu b\u011bhem chv\u00edle najdete minim\u00e1ln\u011b 3 \u2013 4 r\u016fzn\u00e9.<\/p>\n\n\n\n

V\u017edy je to ale pom\u011br, kde je v \u010ditateli po\u010det kliknut\u00ed na \u201esouhlas\u00edm se v\u0161\u00edm\u201c. Co je ve jmenovateli \u00fapln\u011b nen\u00ed jasn\u00e9. Po\u010det n\u00e1v\u0161t\u011bv? Lid\u00ed? N\u011bco jin\u00e9ho?<\/p>\n\n\n\n

Pokud pou\u017e\u00edv\u00e1te Google Analytics, m\u016f\u017ee v\u00e1s napadnout po\u010det sessions. Probl\u00e9m je, \u017ee pokud nedostanete souhlas na prvn\u00ed str\u00e1nce, po\u010det sessions nem\u016f\u017ee spr\u00e1vn\u011b spo\u010d\u00edtat \u2013 nem\u00e1te souhlas vytv\u00e1\u0159et cookies.<\/p>\n\n\n\n

M\u016f\u017eete pou\u017e\u00edt po\u010det lid\u00ed, kter\u00fdm se cookies li\u0161ta zobrazila. Tady ale op\u011bt nar\u00e1\u017e\u00edte na to, jak v\u016fbec zjistit po\u010det lid\u00ed, kdy\u017e nem\u00e1te souhlas.<\/p>\n\n\n\n

M\u016f\u017eete mrknout do report\u016f, kter\u00e9 nab\u00edz\u00ed p\u0159\u00edmo n\u00e1stroje pro cookie li\u0161ty. Nap\u0159. v CookieHub<\/a> m\u016f\u017eete pou\u017e\u00edt po\u010det sessions. Pozor, je to \u00fapln\u011b jin\u00e1 metrika, ne\u017e sessions v GA4! CookieHub (a jin\u00e9 cookies li\u0161ty) pova\u017euje session za na\u010dten\u00ed skriptu, kter\u00fd stahuje cookies li\u0161tu. Ten je pak v prohl\u00ed\u017ee\u010di ulo\u017een 24 hodin, pak se st\u00e1hne znova. Tak\u017ee na webu m\u016f\u017eete ud\u011blat jen jednu session denn\u011b. Nav\u00edc nerozli\u0161uje, jestli \u010dlov\u011bk u\u017e vyj\u00e1d\u0159il souhlas nebo ne.<\/p>\n\n\n\n

M\u016f\u017eete pou\u017e\u00edt po\u010det zobrazen\u00ed cookies li\u0161ty.<\/p>\n\n\n\n

Co si tedy vybrat?<\/p>\n\n\n\n

<\/div>\n\n\n\n

Co chci od opt-in rate?<\/h2>\n\n\n\n

Nejd\u0159\u00edv je t\u0159eba ujasnit, co od cookies li\u0161ty chcete. Typicky je to:<\/p>\n\n\n\n

    \n
  1. Aby co nejv\u00edce lid\u00ed kliklo na \u201esouhlas\u00edm se v\u0161\u00edm\u201c<\/li>\n\n\n\n
  2. Aby lid\u00e9 klikali na \u201esouhlas\u00edm se v\u0161\u00edm\u201c co nejd\u0159\u00edve \u2013 ide\u00e1ln\u011b na prvn\u00ed str\u00e1nce. Proto\u017ee pokud nedostanete souhlas na prvn\u00ed str\u00e1nce, p\u0159ich\u00e1z\u00edte o kl\u00ed\u010dov\u00e1 data pro marketing.<\/li>\n<\/ol>\n\n\n\n

    A tyto 2 po\u017eadavky mus\u00ed opt-in rate popisovat.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Jak po\u010d\u00edt\u00e1m opt-in rate<\/h2>\n\n\n\n

    Skon\u010dil jsem s t\u00edm, \u017ee opt-in rate po\u010d\u00edt\u00e1m jako<\/p>\n\n\n\n

    \n Opt-in rate = souhlas\u016f se v\u0161\u00edm<\/sup>⁄po\u010det zobrazen\u00ed cookie li\u0161ty<\/sub>\n<\/p>\n\n\n\n

    P\u0159\u00edklady:<\/p>\n\n\n\n

      \n
    1. \u010clov\u011bk klikne na „souhlas\u00edm se v\u0161\u00edm“ hned na prvn\u00ed str\u00e1nce:
      Opt-in rate = 1<\/sup>\u20441<\/sub> = 100 %<\/li>\n\n\n\n
    2. \u010clov\u011bk na prvn\u00ed str\u00e1nce banner ignoruje, souhlas d\u00e1 a\u017e na druh\u00e9 str\u00e1nce:
      Opt-in rate = 1<\/sup>\u20442<\/sub> = 50 %<\/li>\n\n\n\n
    3. Na webu byli 2 lid\u00e9, prvn\u00ed banner zam\u00edtnul, druh\u00fd povolil na prvn\u00ed str\u00e1nce:
      Opt-in rate = 1<\/sup>\u20442<\/sub> = 50 %<\/li>\n\n\n\n
    4. Na webu byli 2 lid\u00e9, oba banner zam\u00edtli:
      Opt-in rate = 0<\/sup>\u20442<\/sub> = 0 %<\/li>\n<\/ol>\n\n\n\n

      Zp\u016fsob v\u00fdpo\u010dtu pou\u017e\u00edv\u00e1m, proto\u017ee m\u00e1 dv\u011b v\u00fdhody:<\/p>\n\n\n\n

        \n
      1. V\u00fdsledn\u00e1 metrika odpov\u00edd\u00e1 po\u017eadavk\u016fm<\/strong> – zhor\u0161uje se, pokud lid\u00e9 souhlasy ned\u00e1vaj\u00ed. Z\u00e1rove\u0148 se zhor\u0161uje pokud lid\u00e9 ned\u00e1vaj\u00ed souhlas na prvn\u00ed str\u00e1nce.<\/li>\n\n\n\n
      2. Zm\u011b\u0159it takto opt-in rate je jednoduch\u00e9<\/strong> – sta\u010d\u00ed jen po\u010det kliknut\u00ed a po\u010det zobrazen\u00ed. Oboj\u00ed m\u016f\u017eete z\u00edskat z GA4 napojen\u00fdch na BigQuery, pokud pos\u00edl\u00e1te anonymn\u00ed pingy. Pro nastaven\u00ed v\u011bt\u0161inou sta\u010d\u00ed tro\u0161ka skriptov\u00e1n\u00ed v GTM.<\/li>\n<\/ol>\n\n\n\n

        Z\u00e1rove\u0148 nepou\u017e\u00edv\u00e1m metriky, kter\u00e9 reportuje (jinak) m\u016fj obl\u00edben\u00fd CookieHub. Proto\u017ee pokud prozkoum\u00e1te jej\u00ed p\u0159esnou definici, jsou v\u00fdsledky zav\u00e1d\u011bj\u00edc\u00ed.<\/p>\n\n\n\n

        <\/div>\n\n\n\n

        Co d\u00e1l<\/h2>\n\n\n\n

        Prvn\u00ed kroky, kter\u00e9 ud\u011blejte<\/p>\n\n\n\n

          \n
        1. Zkontrolujte si, \u017ee opt-in rate na webu m\u011b\u0159\u00edte<\/li>\n\n\n\n
        2. Zjist\u011bte, jak\u00e1 je definice opt-in rate, kterou m\u011b\u0159\u00edte (co to vlastn\u011b m\u011b\u0159\u00edte)<\/li>\n<\/ol>\n\n\n\n

          A odte\u010f si v\u017edy dejte si pozor na definici metrik. Opt-in rate<\/a> m\u016f\u017ee b\u00fdt \u00fapln\u011b jin\u00e1 metrika ne\u017e opt-in rate<\/a>.<\/p>\n\n\n\n

          \n
          Napi\u0161te mi<\/a><\/div>\n\n\n\n
          Sd\u00edlet na LinkedIN<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Opt-in rate cookies li\u0161ty vyjad\u0159uje, kolik dostanu souhlas\u016f. Vysok\u00e1 opt-in rate je fajn, znamen\u00e1 pro m\u011b hodn\u011b souhlas\u016f. Pokud ji chceme m\u011b\u0159it, pot\u0159ebujeme p\u0159esn\u011bj\u0161\u00ed definici. Pro\u010d pot\u0159ebujete zn\u00e1t opt-in rate Nejz\u00e1sadn\u011bj\u0161\u00ed d\u016fvod je, \u017ee pot\u0159ebuji v\u011bd\u011bt, jak moc mohu v\u011b\u0159it nam\u011b\u0159en\u00fdm dat\u016fm. Je pom\u011brn\u011b z\u00e1sadn\u00ed rozd\u00edl, pokud m\u00e1m v GA4 30 % dat nebo 70 %. […]<\/p>\n","protected":false},"author":1,"featured_media":252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,9],"tags":[],"class_list":["post-236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cookie-lista","category-digitalni-analytika"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/comments?post=236"}],"version-history":[{"count":27,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/236\/revisions"}],"predecessor-version":[{"id":488,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/236\/revisions\/488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media\/252"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media?parent=236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/categories?post=236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/tags?post=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}