{"id":244,"date":"2023-04-12T20:07:00","date_gmt":"2023-04-12T18:07:00","guid":{"rendered":"https:\/\/www.sabatka.net\/cs\/?p=244"},"modified":"2025-08-12T21:16:43","modified_gmt":"2025-08-12T19:16:43","slug":"co-to-je-server-side-mereni-sgtm","status":"publish","type":"post","link":"https:\/\/www.sabatka.net\/cs\/co-to-je-server-side-mereni-sgtm\/","title":{"rendered":"Co to je Server-side m\u011b\u0159en\u00ed"},"content":{"rendered":"\n<p>Sly\u0161eli jste u\u017e o Google Tag Manager m\u011b\u0159en\u00ed (d\u00e1le jen GTM), kter\u00e9 b\u011b\u017e\u00ed na serveru? A v\u00edte, \u017ee je to ide\u00e1ln\u00ed zp\u016fsob, jak zrychlit na\u010d\u00edt\u00e1n\u00ed va\u0161eho webu, zv\u00fd\u0161it soukrom\u00ed va\u0161ich u\u017eivatel\u016f nebo zlep\u0161it vyhodnocov\u00e1n\u00ed atribuce u va\u0161ich marketingov\u00fdch kampan\u00ed? Pod\u00edvejte se spole\u010dn\u011b s n\u00e1mi, k \u010demu je server-side m\u011b\u0159en\u00ed dobr\u00e9 a jak se li\u0161\u00ed od klasick\u00e9ho m\u011b\u0159en\u00ed.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak funguje b\u011b\u017en\u00e9 m\u011b\u0159en\u00ed<\/h2>\n\n\n\n<p>V\u011bt\u0161ina web\u016f dnes pou\u017e\u00edv\u00e1 ke spr\u00e1v\u011b m\u011b\u0159en\u00ed Google Tag Manager (GTM). K\u00f3d GTM se vkl\u00e1d\u00e1 do HTML webov\u00e9 str\u00e1nky a pokud na web p\u0159ijde u\u017eivatel, pak se stane p\u0159ibli\u017en\u011b toto:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Klientsk\u00fd prohl\u00ed\u017ee\u010d (tedy prohl\u00ed\u017ee\u010d n\u00e1v\u0161t\u011bvn\u00edka webu) si st\u00e1hne GTM k\u00f3d.<\/li>\n\n\n\n<li>Prohl\u00ed\u017ee\u010d k\u00f3d GTM zpracuje a spust\u00ed dal\u0161\u00ed m\u011b\u0159ic\u00ed k\u00f3dy od jednotliv\u00fdch platforem (Facebook, Sklik&#8230;), do kter\u00fdch chcete pos\u00edlat z webu data.<\/li>\n\n\n\n<li>V\u011bt\u0161ina takto spu\u0161t\u011bn\u00fdch m\u011b\u0159ic\u00edch k\u00f3d\u016f jednotliv\u00fdch platforem si st\u00e1hne sv\u016fj vlastn\u00ed javascriptov\u00fd k\u00f3d, kter\u00fd si n\u00e1sledn\u011b najde a zpracuje data, kter\u00e1 pot\u0159ebuje a n\u00e1sledn\u011b je odes\u00edl\u00e1 do sv\u00e9 platformy.<\/li>\n<\/ol>\n\n\n\n<p>N\u011bkter\u00e9 m\u011b\u0159ic\u00ed k\u00f3dy nav\u00edc \u010dekaj\u00ed na u\u017eivatelsk\u00e9 akce na webu (t\u0159eba sta\u017een\u00ed souboru, scrollov\u00e1n\u00ed, odesl\u00e1n\u00ed formul\u00e1\u0159e) a p\u0159i nich pak spou\u0161t\u00ed dal\u0161\u00ed m\u011b\u0159en\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/cdn.prod.website-files.com\/6200dd790e2fff7c222b76f5\/63d2a4550e3d162e5f754000_61a4a06182024b74b1568f60_1.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<p>Jak bylo \u0159e\u010deno v\u00fd\u0161e, tohle v\u0161echno b\u011b\u017e\u00ed v klientsk\u00e9m prohl\u00ed\u017ee\u010di a znamen\u00e1 to pro n\u011bj pom\u011brn\u011b velkou z\u00e1t\u011b\u017e. Jen z\u00e1kladn\u00ed m\u011b\u0159ic\u00ed k\u00f3dy na webech maj\u00ed velikost minim\u00e1ln\u011b 20 kB za platformu, ale t\u0159eba Facebook p\u0159i na\u010dten\u00ed webu stahuje i 130 kB dat.<\/p>\n\n\n\n<p>Zpracov\u00e1n\u00ed zabere n\u011bjak\u00fd \u010das a odesl\u00e1n\u00ed zvy\u0161uje objem dat vyu\u017eit\u00fdch str\u00e1nkou. Co\u017e je probl\u00e9m ze spousty d\u016fvod\u016f &#8211; zpomaluje to na\u010dten\u00ed webu (hlavn\u011b na pomalej\u0161\u00edch za\u0159\u00edzen\u00edch nebo na mobilech m\u016f\u017ee b\u00fdt zpomalen\u00ed zna\u010dn\u00e9), zv\u011bt\u0161uje objem sta\u017een\u00fdch dat (u\u017eivatel\u00e9 s mobily s omezen\u00fdm m\u011bs\u00ed\u010dn\u00edm mno\u017estv\u00edm dat v\u00e1m za toto nepod\u011bkuj\u00ed), zhor\u0161uje to pozici ve vyhled\u00e1v\u00e1n\u00ed (pro SEO je rychlost jeden z kl\u00ed\u010dov\u00fdch atribut\u016f), m\u011b\u0159ic\u00ed skripty maj\u00ed p\u0159\u00edstup ke v\u0161em informac\u00edm na webu a teoreticky s nimi mohou d\u011blat cokoliv (i pokud jsou to osobn\u00ed \u00fadaje).<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je server-side m\u011b\u0159en\u00ed?<\/h2>\n\n\n\n<p>Jak u\u017e n\u00e1zev napov\u00edd\u00e1, server-side m\u011b\u0159en\u00ed je zp\u016fsob pou\u017e\u00edv\u00e1n\u00ed GTM, kdy GTM nen\u00ed sou\u010d\u00e1st\u00ed HTML str\u00e1nky a neb\u011b\u017e\u00ed v prohl\u00ed\u017ee\u010di u\u017eivatel\u016f. Naopak je spu\u0161t\u011bno na n\u011bjak\u00e9m serveru, nap\u0159. v Google Cloud. A teprve na tomto serveru jsou spou\u0161t\u011bny jednotliv\u00e9 m\u011b\u0159ic\u00ed k\u00f3dy.<\/p>\n\n\n\n<p>V klientsk\u00e9m prohl\u00ed\u017ee\u010di z\u016fst\u00e1v\u00e1 standardn\u00ed GTM, kter\u00fd odes\u00edl\u00e1 data do serverov\u00e9ho GTM. A to teprve \u0159e\u0161\u00ed odes\u00edl\u00e1n\u00ed dat do platforem jako jsou Google Analytics, Facebook apod.<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/cdn.prod.website-files.com\/6200dd790e2fff7c222b76f5\/63d2a4550e3d163230754003_61a4a09c4405b68c36f31d3a_2.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>\u200dK tomu, abyste mohli spou\u0161t\u011bt server-side GTM, pot\u0159ebujete v\u017edy n\u011bjak\u00fd stroj &#8211; bu\u010f vlastn\u00ed, nebo v cloudu. A pot\u0159ebujete upravit nastaven\u00ed sv\u00e9ho m\u011b\u0159en\u00ed.<\/p>\n\n\n\n<p>Krom\u011b toho, \u017ee toto \u0159e\u0161en\u00ed nenut\u00ed u\u017eivatel\u016fv prohl\u00ed\u017ee\u010d stahovat a odes\u00edlat spoustu dat, existuje je\u0161t\u011b \u0159ada dal\u0161\u00edch v\u00fdhod, pro\u010d by v\u00e1s mohlo zaj\u00edmat. Poj\u010fme si je p\u0159ibl\u00ed\u017eit.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00e9 jsou v\u00fdhody server-side GTM<\/h2>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rychlost<\/h3>\n\n\n\n<p>Rychlost je obecn\u011b pro weby velmi d\u016fle\u017eit\u00e1. Google ji roky zmi\u0148uje jako jeden z faktor\u016f, kter\u00e9 ovliv\u0148uj\u00ed pozici webu ve vyhled\u00e1v\u00e1n\u00ed. M\u00e9n\u011b m\u011b\u0159ic\u00edch k\u00f3d\u016f na str\u00e1nce znamen\u00e1 vy\u0161\u0161\u00ed rychlost a t\u00edm lep\u0161\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed a v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f.Mimochodem zkuste si otestovat, kolik \u010dasu zab\u00edr\u00e1 zpracov\u00e1n\u00ed m\u011b\u0159ic\u00edch skript\u016f na va\u0161em webu s pomoc\u00ed&nbsp;<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=cs\" target=\"_blank\" rel=\"noopener\">PageSpeed Insights<\/a>&nbsp;&#8211; hledejte informace o k\u00f3du t\u0159et\u00edch stran:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/cdn.prod.website-files.com\/6200dd790e2fff7c222b76f5\/63d2a4550e3d16cbc1754002_61a4a0ae1a825253250b7bc8_3.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>P\u0159\u00edklad, kolik \u010dasu zab\u00edr\u00e1 spou\u0161t\u011bn\u00ed na\u010d\u00edt\u00e1n\u00ed m\u011b\u0159ic\u00edch k\u00f3d\u016f na webu <a href=\"http:\/\/Alza.cz\" target=\"_blank\" rel=\"noopener\">Alza.cz<\/a><\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ochrana dat<\/h3>\n\n\n\n<p>Vypisujete-li na str\u00e1nce citliv\u00e1 data (nap\u0159. i telefon, adresu &#8230;), skripty t\u0159et\u00edch stran (Facebook, Sklik &#8230;) vkl\u00e1dan\u00e9 do standardn\u00edho GTM k nim mohou m\u00edt p\u0159\u00edstup. Naopak p\u0159i m\u011b\u0159en\u00ed v serverov\u00e9m GTM m\u00e1te jistotu, \u017ee se nedostanou k \u017e\u00e1dn\u00fdm jin\u00fdm \u00fadaj\u016fm, ne\u017e kter\u00e9 jim explicitn\u011b p\u0159ed\u00e1te. Jednotliv\u00e9 platformy toti\u017e komunikuj\u00ed jen s GTM na serveru a nedostanou se k &#8222;raw&#8220; dat\u016fm, kter\u00e1 sb\u00edr\u00e1 GTM v klientsk\u00e9m prohl\u00ed\u017ee\u010di.<\/p>\n\n\n\n<p>A mimochodem &#8211; a\u0165 chceme nebo ne, platformy v\u017edy vid\u00ed minim\u00e1ln\u011b IP adresu u\u017eivatele. Pou\u017e\u00edv\u00e1te-li server-side GTM, platformy se nedostanou ani k n\u00ed, pokud jim ji nep\u0159ed\u00e1te.<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rozumn\u011b nastaven\u00e1 Content Security Policy<\/h3>\n\n\n\n<p>V\u00e1\u0161 web m\u016f\u017ee pou\u017e\u00edvat bezpe\u010dnostn\u00ed nastaven\u00ed Content Security Policy (CSP). To se t\u00fdk\u00e1 typicky web\u016f, kter\u00e9 pracuj\u00ed s citliv\u00fdmi nebo osobn\u00edmi \u00fadaji. Toto nastaven\u00ed \u0159\u00edk\u00e1 prohl\u00ed\u017ee\u010di, z jak\u00fdch dom\u00e9n (Facebook, Google Analytics, Sklik &#8230;) v\u016fbec m\u016f\u017ee stahovat a spou\u0161t\u011bt skripty. A mus\u00edte zde vyjmenovat v\u0161echny. Tu\u0161\u00edte probl\u00e9m? Pokud pou\u017e\u00edv\u00e1te mno\u017estv\u00ed platforem, m\u016f\u017ee nastaven\u00ed CSP vypadat takto:<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/cdn.prod.website-files.com\/6200dd790e2fff7c222b76f5\/63d2a4550e3d1665a0754004_61a4a0cbd032755de7f003d9_4.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>A kdy\u017e n\u00e1hodou n\u011bco zapomenete aktualizovat, jejda &#8230;<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<p>V takov\u00fdch p\u0159\u00edpadech je spr\u00e1va v\u0161ech dom\u00e9n slo\u017eit\u00e1, \u010dasto se zapom\u00edn\u00e1 n\u011bco p\u0159idat nebo odebrat. Vyu\u017eit\u00edm GTM na serveru se seznam dom\u00e9n zkr\u00e1t\u00ed a v\u00e1m tedy odpadne \u010d\u00e1st starost\u00ed.<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bezpe\u010dnost<\/h3>\n\n\n\n<p>Pokud nasad\u00edte na web n\u011bjak\u00fd skript, m\u016f\u017ee d\u011blat s webem spoustu v\u011bc\u00ed. V\u010detn\u011b t\u011bch nep\u011bkn\u00fdch jako t\u0159eba zm\u011bnit obsah webu, p\u0159esm\u011brovat ho na jin\u00fd web, odes\u00edlat citliv\u00e1 data z webu do \u010c\u00edny. M\u016f\u017ee se to d\u00edt z\u00e1m\u011bn\u011b nebo t\u0159eba nedbalost\u00ed. A v\u011b\u0159te n\u00e1m, vid\u011bli jsme podobn\u00fdch v\u011bc\u00ed dost. To se v\u00e1m se server-side GTM st\u00e1t nem\u016f\u017ee, proto\u017ee k\u00f3dy jsou na serveru a k prohl\u00ed\u017ee\u010di u\u017eivatele se v\u016fbec nemohou dostat.<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Validace nebo obohacov\u00e1n\u00ed dat<\/h3>\n\n\n\n<p>Pokud chcete data n\u011bjak validovat a opravovat, m\u00e1te v server-side GTM roz\u0161\u00ed\u0159en\u00e9 mo\u017enost. Stejn\u011b tak je to vhodn\u00e9 \u0159e\u0161en\u00ed, pokud chcete data obohatit nap\u0159. o mar\u017ei na konkr\u00e9tn\u00edch produktech. Tu typicky nechcete do platforem pos\u00edlat z klientsk\u00e9ho GTM, kde k takov\u00e9 informaci m\u016f\u017ee m\u00edt p\u0159\u00edstup kdokoliv.<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Uchov\u00e1n\u00ed dat pro vyhodnocov\u00e1n\u00ed atribuce<\/strong><\/h3>\n\n\n\n<p>Pokud \u0159e\u0161\u00edte jako marke\u0165\u00e1ci atribuci za del\u0161\u00ed obdob\u00ed, m\u016f\u017ee pro v\u00e1s b\u00fdt p\u0159echod na server side v\u00fdhodou. N\u011bkter\u00e9 prohl\u00ed\u017ee\u010de (Safari nebo Firefox) toti\u017e toti\u017e typicky agresivn\u011b ma\u017eou po&nbsp;<a href=\"https:\/\/www.cookiestatus.com\/\" target=\"_blank\" rel=\"noopener\">1 nebo 7 dnech<\/a>&nbsp;cookies, kter\u00e9 nejsou tzv. httpOnly (tedy je zjevn\u00e9, \u017ee jsou ur\u010den\u00e9 k marketingov\u00fdm \u00fa\u010del\u016fm a n\u00e9 k technick\u00e9mu fungov\u00e1n\u00ed webu). V r\u00e1mci server side si takovou cookie ulo\u017e\u00edte sami a nemus\u00edte se tedy ob\u00e1vat, \u017ee byste p\u0159i\u0161li o data od z\u00e1kazn\u00edk\u016f pou\u017e\u00edvaj\u00edc\u00edch striktn\u011bj\u0161\u00ed prohl\u00ed\u017ee\u010de.<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u011b\u0159en\u00ed 100 % dat<\/strong><\/h3>\n\n\n\n<p>Chcete-li, m\u016f\u017eete data do server-side GTM pos\u00edlat rovnou ze serveru a ne z klientsk\u00e9ho prohl\u00ed\u017ee\u010de (viz obr\u00e1zek n\u00ed\u017ee). D\u00edky tomu m\u016f\u017eete m\u00edt k dispozici prakticky v\u0161echna data.<\/p>\n\n\n\n<p>Upozor\u0148ujeme ale, \u017ee v p\u0159\u00edpad\u011b zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f je st\u00e1le t\u0159eba respektovat GDPR a p\u0159\u00e1n\u00ed u\u017eivatele neb\u00fdt m\u011b\u0159en. Tzn. nen\u00ed vhodn\u00e9 stahov\u00e1n\u00edm dat p\u0159\u00edmo z webov\u00e9ho serveru obch\u00e1zet souhlasy u\u017eivatel\u016f.<\/p>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/cdn.prod.website-files.com\/6200dd790e2fff7c222b76f5\/63d2a4550e3d16cc92754001_61a4a3b3ddbc087016910e14_5.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/figure>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d ne server-side GTM?<\/h2>\n\n\n\n<p>Vyu\u017eit\u00ed server-side m\u011b\u0159en\u00ed m\u00e1 samoz\u0159ejm\u011b i nev\u00fdhody.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cena<\/strong>&nbsp;&#8211; jak je uvedeno v\u00fd\u0161e, k tomu, abyste mohli spou\u0161t\u011bt server-side GTM, pot\u0159ebujete v\u017edy n\u011bjak\u00fd stroj &#8211; bu\u010f vlastn\u00ed, nebo v cloudu. Oba p\u0159\u00edstupy ale stoj\u00ed pen\u00edze.S vyu\u017eit\u00edm nap\u0159. Google Cloud se s cenou budete pohybovat nej\u010dast\u011bji v rozmez\u00ed zdarma (pro malink\u00e9 weby) a\u017e do 10 tis\u00edc K\u010d za m\u011bs\u00edc (weby s des\u00edtkami tis\u00edc n\u00e1v\u0161t\u011bv za den). K tomu mus\u00edte p\u0159ipo\u010d\u00edtat n\u00e1klady na zprovozn\u011bn\u00ed a slo\u017eit\u011bj\u0161\u00ed \u00fapravy m\u011b\u0159en\u00ed, kter\u00e9 vy\u017eaduj\u00ed program\u00e1tora nebo analytika.<\/li>\n\n\n\n<li><strong>Nefunguje pro v\u0161echny platformy<\/strong>&nbsp;&#8211; ne v\u0161echny platformy aktu\u00e1ln\u011b server-side m\u011b\u0159en\u00ed podporuj\u00ed a vy\u017eaduj\u00ed spu\u0161t\u011bn\u00ed v prohl\u00ed\u017ee\u010di &#8211; nap\u0159. Sklik. Z \u010dasto vyu\u017e\u00edvan\u00fdch platforem server-side m\u011b\u0159en\u00ed podporuje Google Analytics, Facebook, Mailchimp a n\u011bkolik dal\u0161\u00edch.Tak\u017ee \u010dasto skon\u010d\u00edte ve stavu, kdy je v serverov\u00e9m kontejneru pouze \u010d\u00e1st k\u00f3d\u016f, ostatn\u00ed z\u016fst\u00e1vaj\u00ed v klasick\u00e9m GTM. Ov\u0161em i jen \u010d\u00e1st m\u011b\u0159en\u00ed b\u011b\u017e\u00edc\u00ed na server side pro v\u00e1s m\u016f\u017ee d\u00e1vat smysl &#8211; zkonzultujte se sv\u00fdm analytikem.<\/li>\n<\/ul>\n\n\n\n<p>P\u0159edpokl\u00e1d\u00e1me, \u017ee do budoucna bude podpora platforem p\u0159ib\u00fdvat a server-side bude d\u00e1vat \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed smysl.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e1v\u00e1 to pro m\u011b smysl?<\/h2>\n\n\n\n<p>Nedok\u00e1\u017eete si p\u0159edstavit, jestli je to pro v\u00e1s? Mysl\u00edme si, \u017ee rozhodn\u011b ano, pokud:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Odes\u00edl\u00e1te data do velk\u00e9ho mno\u017estv\u00ed platforem (nej\u010dast\u011bji r\u016fzn\u00fdch \u00fa\u010dt\u016f GA), co\u017e v\u00e1\u0161 web zpomaluje.<\/li>\n\n\n\n<li>Pot\u0159ebujete pracovat s extr\u00e9mn\u011b citliv\u00fdmi daty (nap\u0159. rodn\u00e9 \u010d\u00edslo, \u010d\u00edslo ob\u010danky &#8230;) a chcete je chr\u00e1nit.<\/li>\n\n\n\n<li>Spousta va\u0161ich n\u00e1v\u0161t\u011bvn\u00edk\u016f pou\u017e\u00edv\u00e1 Safari nebo Firefox, co\u017e v\u00e1m komplikuje dlouhodob\u011bj\u0161\u00ed atribuci.<\/li>\n\n\n\n<li>Pot\u0159ebujete ve vyhodnocov\u00e1n\u00ed operovat s mar\u017e\u00ed produkt\u016f.<\/li>\n\n\n\n<li>Pot\u0159ebujete serverov\u00e9 m\u011b\u0159ic\u00ed k\u00f3dy (typicky pro affiliate platformy), nechcete s t\u00edm ale st\u00e1le otravovat program\u00e1tory.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Vid\u00edte se v \u010d\u00e1sti p\u0159\u00edpad\u016f, ale nejste si po\u0159\u00e1d jist\u00ed, jestli je server-side \u0159e\u0161en\u00ed pro v\u00e1s?<\/h2>\n\n\n\n<p>Dejte n\u00e1m v\u011bd\u011bt! Zkonzultujeme s v\u00e1mi v\u00fdhody a nev\u00fdhody ve va\u0161em p\u0159\u00edpad\u011b a pokud to bude d\u00e1vat smysl, r\u00e1d v\u00e1m s nastaven\u00edm server-side m\u011b\u0159en\u00ed pom\u016f\u017eu.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sabatka.net\/cs\/kontakt\/\">Napi\u0161te mi<\/a><\/div>\n\n\n\n<div class=\"wp-block-button linkedinShare\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Sd\u00edlet na LinkedIN<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sly\u0161eli jste u\u017e o Google Tag Manager m\u011b\u0159en\u00ed (d\u00e1le jen GTM), kter\u00e9 b\u011b\u017e\u00ed na serveru? A v\u00edte, \u017ee je to ide\u00e1ln\u00ed zp\u016fsob, jak zrychlit na\u010d\u00edt\u00e1n\u00ed va\u0161eho webu, zv\u00fd\u0161it soukrom\u00ed va\u0161ich u\u017eivatel\u016f nebo zlep\u0161it vyhodnocov\u00e1n\u00ed atribuce u va\u0161ich marketingov\u00fdch kampan\u00ed? Pod\u00edvejte se spole\u010dn\u011b s n\u00e1mi, k \u010demu je server-side m\u011b\u0159en\u00ed dobr\u00e9 a jak se li\u0161\u00ed od [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-244","post","type-post","status-publish","format-standard","hentry","category-gtm"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":11,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/244\/revisions"}],"predecessor-version":[{"id":270,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/244\/revisions\/270"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/categories?post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/tags?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}