{"id":532,"date":"2025-11-27T16:01:39","date_gmt":"2025-11-27T14:01:39","guid":{"rendered":"https:\/\/www.sabatka.net\/cs\/?p=532"},"modified":"2025-11-27T16:10:28","modified_gmt":"2025-11-27T14:10:28","slug":"digital-omnibus-in-digital-analytics","status":"publish","type":"post","link":"https:\/\/www.sabatka.net\/cs\/digital-omnibus-in-digital-analytics\/","title":{"rendered":"Digital Omnibus a webov\u00e1 analytika"},"content":{"rendered":"\n<p>Minul\u00fd t\u00fdden prob\u011bl m\u00e9dii <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/library\/digital-omnibus-regulation-proposal\" target=\"_blank\" rel=\"noopener\">n\u00e1vrh na\u0159\u00edzen\u00ed Digital Omnibus<\/a>. P\u0159ijet\u00ed tohoto dokumentu bude m\u00edt na webovou analytiku z\u00e1sadn\u00ed vliv. Pokud jsou pro v\u00e1s webov\u00e1 data d\u016fle\u017eit\u00e1, m\u011bli byste mu v\u011bnovat pozornost.<\/p>\n\n\n\n<p>Digital Omnibus je p\u0159ipravov\u00e1n jako na\u0159\u00edzen\u00ed EU. Tj. plat\u00ed pro v\u0161echny \u010dlensk\u00e9 st\u00e1ty stejn\u011b i bez toho, aby ho n\u011bjak musely zapracovat do vlastn\u00ed legislativy (je to stejn\u00e9, jako GDPR).<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button scroll_to_subscribe\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Chci odeb\u00edrat novinky<\/a><\/div>\n\n\n\n<div class=\"wp-block-button linkedinShare\"><a class=\"wp-block-button__link wp-element-button\">Sd\u00edlet na LinkedIN<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Co z na\u0159\u00edzen\u00ed vypl\u00fdv\u00e1<\/h2>\n\n\n\n<p>Na\u0159\u00edzen\u00ed pokr\u00fdv\u00e1 spoustu oblast\u00ed, nap\u0159. AI. Na webovou analytiku dle m\u00e9ho budou m\u00edt pravd\u011bpodobn\u011b nejv\u011bt\u0161\u00ed vliv n\u00e1sleduj\u00edc\u00ed body:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Analytika bez souhlasu, ale\u2026<\/h2>\n\n\n\n<p>Ano, sb\u00edrat data pro analytiku budete pravd\u011bpodobn\u011b moct i bez souhlasu. Ale pozor, jen p\u0159i spln\u011bn\u00ed n\u011bkolika podm\u00ednek:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>data budou m\u011b\u0159ena pouze pro pot\u0159eby poskytovatele slu\u017eby<\/li>\n\n\n\n<li>data budou pro analytick\u00e9 \u00fa\u010dely<\/li>\n\n\n\n<li>data budou agregovan\u00e1 &#8211; tj. nep\u016fjde zobrazit informace o chov\u00e1n\u00ed konkr\u00e9tn\u00edho \u010dlov\u011bka<\/li>\n<\/ul>\n\n\n\n<p>Pokud budete m\u00edt jednoduch\u00fd analytick\u00fd n\u00e1stroj na vlastn\u00edm hostingu nebo n\u011bjak\u00fd placen\u00fd analytick\u00fd n\u00e1stroj (kter\u00fd data agreguje), pravd\u011bpodobn\u011b se v\u016fbec nebudete muset pt\u00e1t na souhlasy.<\/p>\n\n\n\n<p>Nen\u00ed mi jasn\u00e9, co p\u0159esn\u011b bude znamenat agregace &#8211; jestli sta\u010d\u00ed p\u0159i zobrazen\u00ed dat, nebo je t\u0159eba n\u011bjak agregovat i zdrojov\u00e1 data. A jestli bude mo\u017en\u00e9 m\u011b\u0159it bez souhlasu del\u0161\u00ed konverzn\u00ed cesty. To v\u0161e bude z\u00e1viset na prov\u00e1d\u011bc\u00edch aktech.<\/p>\n\n\n\n<p>Nejasn\u00e9 zat\u00edm z\u016fst\u00e1v\u00e1 i to, jak bude kompatibiln\u00ed Digital Omnibus s \u010desk\u00fdm z\u00e1konem o elektronick\u00fdch komunikac\u00edch &#8211; pro Digital Omnibus by vyu\u017eit\u00ed cookies pro analytick\u00e9 \u00fa\u010dely mohl umo\u017e\u0148ovat, ZEK jej ale zakazuje.<\/p>\n\n\n\n<p>Sb\u011br dat pro personalizaci nebo marketing z\u016fst\u00e1v\u00e1 pouze se souhlasem.<\/p>\n\n\n\n<p>A co Google Analytics 4? Tady asi budete t\u011b\u017eko dokazovat, \u017ee zm\u011b\u0159en\u00e1 data pou\u017e\u00edv\u00e1te jen vy. Jin\u00fdmi slovy \u017ee se Google stav\u00ed do role altruistick\u00e9ho askety, kter\u00fd z dobr\u00e9ho srdce poskytuje m\u011b\u0159ic\u00ed n\u00e1stroj, s\u00e1m data ale nevyu\u017e\u00edv\u00e1, i kdy\u017e by moc cht\u011bl. Hmm?<\/p>\n\n\n\n<p>Odhaduji, \u017ee se t\u00edm v\u00fdrazn\u011b zv\u00fd\u0161\u00ed popt\u00e1vka po alternativ\u00e1ch GA4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Stav souhlasu bude mo\u017en\u00e9 \u010d\u00edst z nastaven\u00ed prohl\u00ed\u017ee\u010de<\/h2>\n\n\n\n<p>P\u0159edstavuji si to tak, \u017ee se v\u00e1s prohl\u00ed\u017ee\u010d zept\u00e1, k jak\u00fdm \u00fa\u010del\u016fm chcete d\u00e1vat automaticky souhlas. Klasick\u00e9 cookie li\u0161ty budete pou\u017e\u00edvat a\u017e ve chv\u00edli, kdy pou\u017e\u00edv\u00e1te na webu jin\u00fd typ souhlas\u016f, ne\u017e podporuje samotn\u00fd prohl\u00ed\u017ee\u010d.<\/p>\n\n\n\n<p>Krom\u011b prohl\u00ed\u017ee\u010de by m\u011bl j\u00edt stav souhlasu \u010d\u00edst tak\u00e9 <a href=\"https:\/\/ec.europa.eu\/digital-building-blocks\/sites\/spaces\/EUDIGITALIDENTITYWALLET\/pages\/694487738\/EU+Digital+Identity+Wallet+Home\" target=\"_blank\" rel=\"noopener\">z digit\u00e1ln\u00ed pen\u011b\u017eenky EU<\/a>, p\u0159\u00edpadn\u011b z jin\u00fdch m\u00edst. EU chyst\u00e1 specifikaci, podle kter\u00e9 se budou tyto n\u00e1stroje souhlasy p\u0159ed\u00e1vat.<\/p>\n\n\n\n<p>Osobn\u011b \u010dek\u00e1m, \u017ee toto povede ke sn\u00ed\u017een\u00ed opt-in rate, a t\u00edm i ke sn\u00ed\u017een\u00ed p\u0159esnosti m\u011b\u0159en\u00ed.<\/p>\n\n\n\n<p>Volbu nastavenou v prohl\u00ed\u017ee\u010di budete muset respektovat. Tj. pokud \u010dlov\u011bk v prohl\u00ed\u017ee\u010di nastav\u00ed \u201codm\u00edtnout\u201d, nesm\u00edte se ho pt\u00e1t na stejnou v\u011bc t\u00edm, \u017ee mu zobraz\u00edte cookie li\u0161tu.<\/p>\n\n\n\n<p>Pokud provozujete zpravodajsk\u00fd nebo medi\u00e1ln\u00ed web a p\u0159\u00edjmy z reklamy jsou kl\u00ed\u010dov\u00e9 pro va\u0161i nez\u00e1vislost, bude se V\u00e1s t\u00fdkat v\u00fdjimka. Mus\u00edte ale splnit mno\u017estv\u00ed n\u00e1le\u017eitost\u00ed. EU se tak sna\u017e\u00ed podpo\u0159it nez\u00e1vislou \u017eurnalistiku.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Chov\u00e1n\u00ed cookie li\u0161t<\/h2>\n\n\n\n<p>Na\u0159\u00edzen\u00ed zmi\u0148uje n\u011bkolik v\u011bc\u00ed ohledn\u011b cookie li\u0161t, kter\u00e9 ale vn\u00edm\u00e1m jako good practice u\u017e nyn\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pokud \u010dlov\u011bk ned\u00e1 souhlas, nem\u011bli byste se ho pt\u00e1t na stejn\u00fd \u00fa\u010del minim\u00e1ln\u011b dal\u0161\u00edch 6 m\u011bs\u00edc\u016f.<\/li>\n\n\n\n<li>Odm\u00edtnout \u017e\u00e1dost o souhlas mus\u00ed b\u00fdt umo\u017en\u011bno jednoduch\u00fdm a srozumiteln\u00fdm zp\u016fsobem prost\u0159ednictv\u00edm tla\u010d\u00edtka <strong>na jedno kliknut\u00ed<\/strong> (single-click button) nebo rovnocenn\u00e9ho prost\u0159edku.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy za\u010dne platit?<\/h2>\n\n\n\n<p>Na\u0159\u00edzen\u00ed je zat\u00edm je\u0161t\u011b ve f\u00e1zi n\u00e1vrhu a m\u016f\u017ee se m\u011bnit. M\u016f\u017eeme o\u010dek\u00e1vat, \u017ee<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>v nejbli\u017e\u0161\u00ed dob\u011b bude p\u0159edlo\u017een Evropsk\u00e9 komisiEK k ofici\u00e1ln\u00edmu schv\u00e1len\u00ed<\/li>\n\n\n\n<li>n\u00e1sledovat bude standardn\u00ed legislativn\u00ed proces<\/li>\n\n\n\n<li>pak bude b\u011b\u017eet lh\u016fta pro implementaci.<\/li>\n<\/ol>\n\n\n\n<p>Osobn\u011b tipuji n\u011bkdy zaveden\u00ed do praxe na n\u011bkdy od poloviny roku 2026.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button scroll_to_subscribe\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Chci odeb\u00edrat novinky<\/a><\/div>\n\n\n\n<div class=\"wp-block-button linkedinShare\"><a class=\"wp-block-button__link wp-element-button\">Sd\u00edlet na LinkedIN<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Minul\u00fd t\u00fdden prob\u011bl m\u00e9dii n\u00e1vrh na\u0159\u00edzen\u00ed Digital Omnibus. P\u0159ijet\u00ed tohoto dokumentu bude m\u00edt na webovou analytiku z\u00e1sadn\u00ed vliv. Pokud jsou pro v\u00e1s webov\u00e1 data d\u016fle\u017eit\u00e1, m\u011bli byste mu v\u011bnovat pozornost. Digital Omnibus je p\u0159ipravov\u00e1n jako na\u0159\u00edzen\u00ed EU. Tj. plat\u00ed pro v\u0161echny \u010dlensk\u00e9 st\u00e1ty stejn\u011b i bez toho, aby ho n\u011bjak musely zapracovat do vlastn\u00ed legislativy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,9,8],"tags":[],"class_list":["post-532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cookie-lista","category-digitalni-analytika","category-gdpr"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/comments?post=532"}],"version-history":[{"count":9,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/532\/revisions"}],"predecessor-version":[{"id":594,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/532\/revisions\/594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media\/533"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media?parent=532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/categories?post=532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/tags?post=532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}