{"id":750,"date":"2025-12-31T17:14:57","date_gmt":"2025-12-31T15:14:57","guid":{"rendered":"https:\/\/www.sabatka.net\/cs\/?p=750"},"modified":"2025-12-31T18:04:20","modified_gmt":"2025-12-31T16:04:20","slug":"web-analytics-in-2026","status":"publish","type":"post","link":"https:\/\/www.sabatka.net\/cs\/web-analytics-in-2026\/","title":{"rendered":"2026"},"content":{"rendered":"\n<p>Nov\u00fd rok za dve\u0159mi. Uva\u017euji, co p\u0159inese rok dal\u0161\u00ed. Ur\u010dit\u011b toho nebude m\u00e1lo.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. AI v\u0161ude<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Konverza\u010dn\u00ed analytika<\/h3>\n\n\n\n<p>V roce 2025 se objevila mo\u017enost \u201echatovat\u201c nad daty z Google Analytics a Looker Studio, v BigQuery lze pou\u017e\u00edvat Gemini. V roce 2026 m\u016f\u017eeme o\u010dek\u00e1vat \u0161ir\u0161\u00ed adopci t\u011bchto n\u00e1stroj\u016f v b\u011b\u017en\u00e9 praxi.<\/p>\n\n\n\n<p>Z\u00e1sadn\u00ed zm\u011bna nebude v tom, \u017ee se budeme pt\u00e1t na data. Ale <strong>jak<\/strong> se na n\u011b budeme pt\u00e1t.<\/p>\n\n\n\n<p>M\u00edsto dotazu typu \u201eud\u011blej mi report\u201c se dostaneme k zad\u00e1n\u00edm ve stylu:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eSrovnej v\u00fdkon kampan\u00ed na zimn\u00ed boty s lo\u0148skem a zohledni, \u017ee letos mrzlo o t\u00fdden d\u0159\u00edv.\u201c<\/p>\n<\/blockquote>\n\n\n\n<p>O\u010dek\u00e1v\u00e1m, \u017ee reporty jako takov\u00e9 nezmiz\u00ed. Sp\u00ed\u0161 se z nich stane podklad pro rychl\u00e9 ad-hoc dotazy, ne fin\u00e1ln\u00ed v\u00fdstup, kter\u00fd n\u011bkdo jednou za m\u011bs\u00edc otev\u0159e a pak zav\u0159e.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">AI agenti<\/h3>\n\n\n\n<p>Dotazov\u00e1n\u00ed nad daty je jen za\u010d\u00e1tek. V roce 2026 uvid\u00edme prvn\u00ed re\u00e1ln\u00e9 nasazen\u00ed AI agent\u016f v analytice a marketingu.<\/p>\n\n\n\n<p>Sc\u00e9n\u00e1\u0159 m\u016f\u017ee vypadat takto:<\/p>\n\n\n\n<p>Agent si v BigQuery vyt\u00e1hne seznam produkt\u016f s vysokou mar\u017e\u00ed, kter\u00e9 maj\u00ed v GA4 n\u00edzk\u00fd traffic, a automaticky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zv\u00fd\u0161\u00ed bidding v Google Ads nebo Skliku,<\/li>\n\n\n\n<li>nebo je p\u0159id\u00e1 do prioritn\u00edho feedu.<\/li>\n<\/ul>\n\n\n\n<p>Role analytika se v takov\u00e9m sv\u011bt\u011b zm\u011bn\u00ed. Nebude \u201eklik\u00e1tkem report\u016f\u201c, ale <strong>supervizorem<\/strong>, kter\u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>definuje pravidla,<\/li>\n\n\n\n<li>nastavuje hranice,<\/li>\n\n\n\n<li>a hlavn\u011b kontroluje, \u017ee agent ned\u011bl\u00e1 nesmysly.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">AI v \u0159\u00edzen\u00ed kampan\u00ed<\/h3>\n\n\n\n<p>Letos jsem sly\u0161el spoustu diskuz\u00ed na t\u00e9ma \u201enahrad\u00ed AI market\u00e9ry?\u201c. Pokud marketing (nespr\u00e1vn\u011b) zredukujeme na klik\u00e1n\u00ed PPC kampan\u00ed, pak ano \u2013 v mnoha p\u0159\u00edpadech u\u017e dnes.<\/p>\n\n\n\n<p>Algoritmy jako Performance Max nebo Meta Advantage+ maj\u00ed u \u0159ady klient\u016f lep\u0161\u00ed v\u00fdkon ne\u017e ru\u010dn\u011b spravovan\u00e9 kampan\u011b. Ne proto, \u017ee by byly chytr\u00e9. Ale proto, \u017ee:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>maj\u00ed v\u00edc dat,<\/li>\n\n\n\n<li>reaguj\u00ed rychleji,<\/li>\n\n\n\n<li>maj\u00ed obrovsk\u00e9 mo\u017enosti z\u00edskat z dat informace.<\/li>\n<\/ul>\n\n\n\n<p>Z\u00e1kladn\u00edm p\u0159edpokladem je ale <strong>kvalita dat<\/strong>.<\/p>\n\n\n\n<p>Pokud v\u00e1m v datech chyb\u00ed 50 % transakc\u00ed, algoritmy budou automaticky pracovat s ni\u017e\u0161\u00ed n\u00e1vratnost\u00ed investic. M\u011b\u0159en\u00ed interakc\u00ed nav\u00edc pom\u00e1h\u00e1 optimalizaci biddingu. A pokud developer nasad\u00ed \u00fapravu, kter\u00e1 \u201enen\u00e1padn\u011b\u201c rozbije m\u011b\u0159en\u00ed, m\u016f\u017ee t\u00edm zab\u00edt cel\u00fd marketingov\u00fd v\u00fdkon.<\/p>\n\n\n\n<p>V roce 2026 o\u010dek\u00e1v\u00e1m v\u00fdrazn\u00fd tlak na kvalitu dat. Proto\u017ee star\u00e9 dobr\u00e9 \u201egarbage in, garbage out\u201c po\u0159\u00e1d plat\u00ed.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">AEO (AI Engine Optimization)<\/h3>\n\n\n\n<p>M\u016f\u017eeme o\u010dek\u00e1vat n\u00e1r\u016fst n\u00e1v\u0161t\u011bvnosti web\u016f z AI n\u00e1stroj\u016f. Z\u00e1rove\u0148 ale poroste i po\u010det situac\u00ed, kdy se u\u017eivatel na web v\u016fbec neproklikne.<\/p>\n\n\n\n<p>Budeme \u0159e\u0161it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>jak spr\u00e1vn\u011b rozli\u0161it traffic z n\u00e1stroj\u016f jako Perplexity nebo Gemini,<\/li>\n\n\n\n<li>a hlavn\u011b jak m\u011b\u0159it \u00fasp\u011b\u0161nost zna\u010dky i bez klasick\u00e9ho prokliku.<\/li>\n<\/ul>\n\n\n\n<p>O\u010dek\u00e1v\u00e1m hled\u00e1n\u00ed a postupnou adopci nov\u00fdch metrik. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt \u201eShare of Model\u201c \u2013 obdoba historick\u00e9ho sledov\u00e1n\u00ed pozic ve vyhled\u00e1va\u010d\u00edch, jen p\u0159enesen\u00e1 do sv\u011bta AI odpov\u011bd\u00ed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Pr\u00e1vo<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Omnibus<\/h3>\n\n\n\n<p>Odhaduji, \u017ee Digital Omnibus za\u010dne platit n\u011bkdy ve druh\u00e9 polovin\u011b roku 2026. Pokud se n\u00e1vrh v\u00fdrazn\u011b nezm\u011bn\u00ed, jednoduch\u00e1 analytika pro mal\u00e9 weby by mohla fungovat bez souhlasu (za spln\u011bn\u00ed dal\u0161\u00edch podm\u00ednek).<\/p>\n\n\n\n<p>Z\u00e1rove\u0148 se po\u010d\u00edt\u00e1 s mo\u017enost\u00ed \u010d\u00edst stav souhlasu p\u0159\u00edmo z nastaven\u00ed prohl\u00ed\u017ee\u010de nebo z digit\u00e1ln\u00edch pen\u011b\u017eenek EU.<\/p>\n\n\n\n<p>V\u00edce detail\u016f popisuji v samostatn\u00e9m \u010dl\u00e1nku na blogu.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Fairness Act<\/h3>\n\n\n\n<p>Dal\u0161\u00ed p\u0159ipravovan\u00e1 legislativa EU, kterou je dobr\u00e9 m\u00edt na radaru. Zvl\u00e1\u0161\u0165 pokud va\u0161e cookie li\u0161ta balancuje n\u011bkde v \u201e\u0161ed\u00e9 z\u00f3n\u011b\u201c.<\/p>\n\n\n\n<p>Podle prvn\u00edch n\u00e1vrh\u016f by se m\u011bla zam\u011b\u0159it na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dark patterns,<\/li>\n\n\n\n<li>manipulativn\u00ed design,<\/li>\n\n\n\n<li>a obecn\u011b nef\u00e9r praktiky v digit\u00e1ln\u00edm prost\u0159ed\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>N\u00e1vrh se o\u010dek\u00e1v\u00e1 ve druh\u00e9 polovin\u011b roku 2026, \u00fa\u010dinnost sp\u00ed\u0161 a\u017e v roce 2027. I tak ale p\u016fjde o dal\u0161\u00ed tlak na pr\u00e1ci s agregovan\u00fdmi a modelovan\u00fdmi daty m\u00edsto individu\u00e1ln\u00edho sledov\u00e1n\u00ed u\u017eivatel\u016f.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. Konec 3rd party cookies (tak trochu)<\/h2>\n\n\n\n<p>Google u\u017e n\u011bkolik let oznamuje, \u017ee Chrome p\u0159estane podporovat 3rd party cookies. Vzhledem k jeho pod\u00edlu na trhu by to znamenalo jejich faktick\u00fd konec. Osobn\u011b si mysl\u00edm, \u017ee k \u00fapln\u00e9mu vypnut\u00ed v Chromu op\u011bt nedojde.<\/p>\n\n\n\n<p>Na druhou stranu je to vlastn\u011b jedno.<\/p>\n\n\n\n<p>Safari a Firefox 3rd party cookies dlouhodob\u011b blokuj\u00ed a spousta u\u017eivatel\u016f je m\u00e1 vypnut\u00e9 i v Chromu. Data zalo\u017een\u00e1 na 3rd party cookies u\u017e dnes nejsou \u017e\u00e1dn\u00e1 hitpar\u00e1da.<\/p>\n\n\n\n<p>Proto o\u010dek\u00e1v\u00e1m dal\u0161\u00ed adopci technologi\u00ed, kter\u00e9 tento probl\u00e9m obch\u00e1zej\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing Mix Modeling (MMM),<\/li>\n\n\n\n<li>server-side GTM,<\/li>\n\n\n\n<li>Data Clean Rooms.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Mix Modeling (MMM)<\/h3>\n\n\n\n<p>MMM za\u017e\u00edv\u00e1 renesanci a v roce 2026 v n\u00ed bude pokra\u010dovat.<\/p>\n\n\n\n<p>Jde o p\u0159\u00edstup, kdy vyhodnocujeme marketing na z\u00e1klad\u011b matematick\u00fdch model\u016f, kter\u00e9 sleduj\u00ed vztah mezi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zm\u011bnami v alokaci rozpo\u010dt\u016f,<\/li>\n\n\n\n<li>a v\u00fdvojem tr\u017eeb.<\/li>\n<\/ul>\n\n\n\n<p>Typick\u00e9 \u00favahy pak vypadaj\u00ed nap\u0159\u00edklad takto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pokud rostou n\u00e1klady na kan\u00e1l X, ale tr\u017eby stagnuj\u00ed, m\u00e1 kan\u00e1l X n\u00edzk\u00fd p\u0159\u00ednos,<\/li>\n\n\n\n<li>pokud sn\u00ed\u017e\u00edm rozpo\u010det kan\u00e1lu Y a n\u00e1sleduje propad tr\u017eeb, kan\u00e1l Y byl pravd\u011bpodobn\u011b d\u016fle\u017eit\u00fd.<\/li>\n<\/ul>\n\n\n\n<p>Ano, je to extr\u00e9mn\u011b zjednodu\u0161en\u00e9. Tenhle \u010dl\u00e1nek nen\u00ed o tom, jak MMM funguje do detailu.<\/p>\n\n\n\n<p>Google v lednu 2025 vydal open-source projekt Meridian, se kter\u00fdm u\u017e si lze hr\u00e1t. Z\u00e1kladn\u00ed podm\u00ednkou ale z\u016fst\u00e1v\u00e1 to sam\u00e9: m\u00edt data o n\u00e1kladech (ide\u00e1ln\u011b i offline) na jednom m\u00edst\u011b.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Data Clean Rooms<\/h3>\n\n\n\n<p>Data Clean Rooms umo\u017e\u0148uj\u00ed bezpe\u010dn\u011b spojit vlastn\u00ed data s daty z reklamn\u00edch platforem, ani\u017e by do\u0161lo k poru\u0161en\u00ed soukrom\u00ed.<\/p>\n\n\n\n<p>Historicky \u0161lo hlavn\u011b o n\u00e1stroj pro nejv\u011bt\u0161\u00ed hr\u00e1\u010de. V srpnu 2025 ale spustil Seznam vlastn\u00ed Data Clean Room, co\u017e m\u016f\u017ee situaci na \u010desk\u00e9m trhu v\u00fdrazn\u011b prom\u00edchat. Najednou se z toho m\u016f\u017ee st\u00e1t relevantn\u00ed t\u00e9ma i pro firmy, kter\u00e9 nejsou \u010dist\u011b enterprise.<\/p>\n\n\n\n<p>Tohle si budu muset je\u0161t\u011b v\u00edc osahat, ale vypad\u00e1 to velmi zaj\u00edmav\u011b.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. M\u011b\u0159ic\u00ed k\u00f3dy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Server-Side GTM: u\u017e ne nadstandard<\/h3>\n\n\n\n<p>V roce 2026 bude \u010dist\u011b client-side m\u011b\u0159en\u00ed u v\u00fdkonnostn\u011b orientovan\u00fdch web\u016f pova\u017eov\u00e1no za nedostate\u010dn\u00e9. Server-side m\u011b\u0159en\u00ed se st\u00e1v\u00e1 baseline pro ka\u017ed\u00e9ho, kdo to s digit\u00e1ln\u00edm marketingem mysl\u00ed v\u00e1\u017en\u011b.<\/p>\n\n\n\n<p>Typicky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zv\u00fd\u0161\u00ed p\u0159esnost dat o jednotky a\u017e des\u00edtky procent,<\/li>\n\n\n\n<li>d\u00e1 v\u00e1m kontrolu nad t\u00edm, jak\u00e1 data a komu pos\u00edl\u00e1te,<\/li>\n\n\n\n<li>a umo\u017en\u00ed l\u00e9pe reagovat na regulatorn\u00ed zm\u011bny.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Migra\u010dn\u00ed vlna: Microsoft UET a Seznam SEM<\/h3>\n\n\n\n<p>Prvn\u00ed polovina roku 2026 bude technicky n\u00e1ro\u010dn\u00e1.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Microsoft UET CAPI<\/strong> Microsoft na konci roku 2025 spustil podporu server-to-server m\u011b\u0159en\u00ed. Pro Bing \/ Microsoft Ads se to stane prakticky nutnost\u00ed.<br>Pozn\u00e1mka: pokud \u0159e\u0161\u00edte B2B marketing p\u0159es LinkedIn, server-to-server m\u011b\u0159en\u00ed podporuje u\u017e od roku 2023. Pokud ho je\u0161t\u011b nem\u00e1te, tohle je jeden z nejsnaz\u0161\u00edch zp\u016fsob\u016f, jak zlep\u0161it kvalitu dat.<\/li>\n\n\n\n<li><strong>Seznam SEM<\/strong> Od b\u0159ezna 2026 \u010dek\u00e1 Seznam kompletn\u00ed zm\u011bna m\u011b\u0159ic\u00edho k\u00f3du. To znamen\u00e1 velk\u00e9 migra\u010dn\u00ed kole\u010dko, na kter\u00e9 bude dobr\u00e9 si v\u010das napl\u00e1novat kapacity analytik\u016f.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. M\u00e1te vy\u0159e\u0161eny z\u00e1klady?<\/h2>\n\n\n\n<p>Vyu\u017eit\u00ed AI, MMM i dal\u0161\u00edch technologi\u00ed m\u00e1 jedno spole\u010dn\u00e9: <strong>bez z\u00e1klad\u016f to fungovat nebude<\/strong>.<\/p>\n\n\n\n<p>Konkr\u00e9tn\u011b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>rozumn\u011b nastaven\u00e9 m\u011b\u0159en\u00ed<\/li>\n\n\n\n<li>v\u0161echna data na jednom m\u00edst\u011b,<\/li>\n\n\n\n<li>nastaven\u00e9 mechanismy pro kontrolu kvality dat,<\/li>\n\n\n\n<li>vyjasn\u011bn\u00e9 n\u00e1zvoslov\u00ed, dokumentace a metodiky,<\/li>\n\n\n\n<li>jasn\u00e9 vlastnictv\u00ed dat a bezpe\u010dnostn\u00ed pravidla.<\/li>\n<\/ul>\n\n\n\n<p>Po\u0159\u00e1dek v analytice bude z\u00e1kladn\u00ed stavebn\u00ed k\u00e1men pro to, abyste v roce 2026 v\u016fbec mohli d\u011blat efektivn\u00ed marketing.<\/p>\n\n\n\n<div style=\"height:98px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>P\u0159eji v\u00e1m v\u0161em kr\u00e1sn\u00fd a smyslupln\u00fd rok 2026!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button scroll_to_subscribe\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Chci odeb\u00edrat novinky<\/a><\/div>\n\n\n\n<div class=\"wp-block-button linkedinShare\"><a class=\"wp-block-button__link wp-element-button\">Sd\u00edlet na LinkedIN<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00fd rok za dve\u0159mi. Uva\u017euji, co p\u0159inese rok dal\u0161\u00ed. Ur\u010dit\u011b toho nebude m\u00e1lo. 1. AI v\u0161ude Konverza\u010dn\u00ed analytika V roce 2025 se objevila mo\u017enost \u201echatovat\u201c nad daty z Google Analytics a Looker Studio, v BigQuery lze pou\u017e\u00edvat Gemini. V roce 2026 m\u016f\u017eeme o\u010dek\u00e1vat \u0161ir\u0161\u00ed adopci t\u011bchto n\u00e1stroj\u016f v b\u011b\u017en\u00e9 praxi. Z\u00e1sadn\u00ed zm\u011bna nebude v tom, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":760,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalni-analytika"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/comments?post=750"}],"version-history":[{"count":13,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/750\/revisions"}],"predecessor-version":[{"id":768,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/750\/revisions\/768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media\/760"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media?parent=750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/categories?post=750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/tags?post=750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}