{"id":782,"date":"2026-01-16T15:12:16","date_gmt":"2026-01-16T13:12:16","guid":{"rendered":"https:\/\/www.sabatka.net\/cs\/?p=782"},"modified":"2026-01-16T15:25:10","modified_gmt":"2026-01-16T13:25:10","slug":"why-does-traffic-source-have-different-names","status":"publish","type":"post","link":"https:\/\/www.sabatka.net\/cs\/why-does-traffic-source-have-different-names\/","title":{"rendered":"Pro\u010d m\u00e1 zdroj n\u00e1v\u0161t\u011bvnosti v GA4 r\u016fzn\u00e1 jm\u00e9na?"},"content":{"rendered":"\n<p>Pokud jste v Google Analytics 4 (GA4) otev\u0159eli p\u0159ehledy akvizice, pravd\u011bpodobn\u011b jste narazili na terminologick\u00fd gul\u00e1\u0161. Zat\u00edmco ve star\u00fdch Universal Analytics n\u00e1m sta\u010dil prost\u00fd \u201eZdroj\/m\u00e9dium\u201c, GA4 n\u00e1m serv\u00edruje hned n\u011bkolik variant (skoro) t\u00e9ho\u017e. Pro dimenzi source\/medium m\u00e1me:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First user source \/ medium<\/li>\n\n\n\n<li>Session source \/ medium<\/li>\n\n\n\n<li>Source \/ medium<\/li>\n\n\n\n<li>First user manual source \/ medium<\/li>\n\n\n\n<li>Session manual source \/ medium<\/li>\n\n\n\n<li>Manual source \/ medium<\/li>\n\n\n\n<li>SA360 source \/ medium + dal\u0161\u00ed kombinace<\/li>\n\n\n\n<li>CM360 source \/ medium + dal\u0161\u00ed kombinace<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"541\" height=\"1024\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/01\/ga4-source-medium-dimensions-541x1024.png\" alt=\"\" class=\"wp-image-783 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/01\/ga4-source-medium-dimensions-541x1024.png 541w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/01\/ga4-source-medium-dimensions-158x300.png 158w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/01\/ga4-source-medium-dimensions.png 666w\" data-sizes=\"(max-width: 541px) 100vw, 541px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 541px; --smush-placeholder-aspect-ratio: 541\/1024;\" \/><\/figure>\n\n\n\n<p>Celkem je toho 15 kousk\u016f. Zmatek.<\/p>\n\n\n\n<p>Poj\u010fme si v tom ud\u011blat po\u0159\u00e1dek.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. First user dimenze (Prvn\u00ed interakce)<\/h2>\n\n\n\n<p>Tato dimenze odpov\u00edd\u00e1 na ot\u00e1zku: <strong>\u201eJak n\u00e1s ten \u010dlov\u011bk na\u0161el poprv\u00e9?\u201c<\/strong> Pokud u\u017eivatel v lednu p\u0159i\u0161el z organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed, GA4 si ho (pomoc\u00ed cookies) ozna\u010dkuje jako \u201eOrganic\u201c. I kdy\u017e v \u00fanoru p\u0159ijde p\u0159es placenou reklamu, v dimenzi <em>First user source<\/em> z\u016fstane nav\u017edy zaps\u00e1n jako organic.<\/p>\n\n\n\n<p>Pou\u017eit\u00ed t\u011bchto dimenz\u00ed se chov\u00e1 jako first-click atribuce.<\/p>\n\n\n\n<p><strong>Kdy pou\u017e\u00edt:<\/strong><\/p>\n\n\n\n<p>Pro anal\u00fdzu dlouhodob\u00e9ho p\u0159\u00ednosu kan\u00e1l\u016f (LTV) a brandov\u00e9 strategie.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Session (Zdroj n\u00e1v\u0161t\u011bvy)<\/h2>\n\n\n\n<p>Tady se bav\u00edme o aktu\u00e1ln\u00edm v\u00fdkonu. Dimenze odpov\u00edd\u00e1 na: <strong>\u201eCo nastartovalo tuto konkr\u00e9tn\u00ed n\u00e1v\u0161t\u011bvu?\u201c<\/strong> Pokud tent\u00fd\u017e u\u017eivatel klikne na v\u00e1\u0161 newsletter, <em>Session source<\/em> bude \u201eemail\u201c. Je to nejpou\u017e\u00edvan\u011bj\u0161\u00ed metrika pro vyhodnocov\u00e1n\u00ed m\u011bs\u00ed\u010dn\u00edch kampan\u00ed.<\/p>\n\n\n\n<p>Pou\u017eit\u00ed t\u011bchto dimenz\u00ed odpov\u00edd\u00e1 last-click atribuci.<\/p>\n\n\n\n<p>Na co si d\u00e1t pozor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GA4 ukon\u010duje n\u00e1v\u0161t\u011bvu pouze po 30 minut\u00e1ch neaktivity. Pokud jste byli zvykl\u00ed na star\u00e9 Universal Analytics, platilo, \u017ee n\u00e1v\u0161t\u011bvy mohou vznikat i p\u0159\u00edchodem z jin\u00e9ho zdroje. To ale v GA4 neplat\u00ed.<\/li>\n\n\n\n<li>Pozor na pou\u017e\u00edv\u00e1n\u00ed funkce user_id &#8211; hlavn\u011b t\u0159eba u eshop\u016f s mo\u017enost\u00ed online platby. M\u016f\u017ee doj\u00edt k zapom\u00edn\u00e1n\u00ed p\u016fvodn\u00edho zdroje n\u00e1v\u0161t\u011bvy. Geek\u016fm doporu\u010duji nasturovat <a href=\"https:\/\/gtm-gear.com\/posts\/ga4-sessions-source-medium\/\" data-type=\"link\" data-id=\"https:\/\/gtm-gear.com\/posts\/ga4-sessions-source-medium\/\" target=\"_blank\" rel=\"noopener\">n\u011bco o session magii<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Kdy pou\u017e\u00edt:<\/strong><\/p>\n\n\n\n<p>Pro b\u011b\u017en\u00fd reporting v\u00fdkonu PPC, newsletter\u016f a soci\u00e1ln\u00edch s\u00edt\u00ed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Dimenze bez prefixu (\u00darove\u0148 ud\u00e1losti)<\/h2>\n\n\n\n<p>Kdy\u017e vid\u00edte jen \u201eZdroj\u201c (Source) bez p\u0159edpony, mluv\u00edme o atribuci. Tato dimenze ne\u0159e\u0161\u00ed n\u00e1v\u0161t\u011bvy, ale konkr\u00e9tn\u00ed ud\u00e1losti (nap\u0159. n\u00e1kup). P\u0159id\u011bluje kredit zdroji podle toho, jak\u00fd atribu\u010dn\u00ed model m\u00e1te nastaven\u00fd v administraci (standardn\u011b Data-driven).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"763\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/01\/ga4-attribution-settings-1024x763.png\" alt=\"\" class=\"wp-image-784 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/01\/ga4-attribution-settings-1024x763.png 1024w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/01\/ga4-attribution-settings-300x223.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/01\/ga4-attribution-settings-768x572.png 768w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/01\/ga4-attribution-settings-1536x1144.png 1536w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/01\/ga4-attribution-settings-2048x1526.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/763;\" \/><\/figure>\n\n\n\n<p>Vezm\u011bme jednu objedn\u00e1vku za 1000 K\u010d. Pokud m\u00e1te nastavenou <strong>Data-driven atribuci<\/strong>, algoritmus rozd\u011bl\u00ed t\u011bch 1 000 K\u010d mezi v\u0161echny kan\u00e1ly kter\u00e9 kdy \u010dlov\u011bka p\u0159ed konverz\u00ed p\u0159ivedly. A to podle toho, jakou jim p\u0159isoud\u00ed v\u00e1hu.<\/p>\n\n\n\n<p>V reportu tak m\u016f\u017eete vid\u011bt nap\u0159\u00edklad:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Facebook:<\/strong> 0,2 konverze (200 K\u010d)<\/li>\n\n\n\n<li><strong>Google Ads:<\/strong> 0,3 konverze (300 K\u010d)<\/li>\n\n\n\n<li><strong>Newsletter:<\/strong> 0,5 konverze (500 K\u010d)<\/li>\n<\/ul>\n\n\n\n<p>\u010c\u00edsla jsou ilustra\u010dn\u00ed, algoritmus je po\u010d\u00edt\u00e1 dynamicky. V\u0161imn\u011bte si ale, \u017ee model pracuje s desetinn\u00fdmi hodnotami, t\u0159eba 0,2 objedn\u00e1vky p\u0159ivedl Facebook. To se u jin\u00fdch model\u016f nestane.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Pozor<\/strong>: dimenze se v tomto p\u0159\u00edpad\u011b po\u010d\u00edtaj\u00ed pouze pro key events. Pokud zkombinujete nap\u0159. \u201csource \/ medium\u201d dimenzi s metrikou \u201cSessions\u201d, zobraz\u00ed se v\u00e1m jen session s key events &#8211; vlastn\u011b to vypad\u00e1, \u017ee v\u00e1m z GA4 zmizela data.<br>Smysl d\u00e1v\u00e1 kombinovat dimenze bez prefixu s metrikami \u201cKey events\u201d nebo \u201cPurchase revenue\u201d.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Kdy pou\u017e\u00edt:<\/strong> V reportech v sekci \u201eAdvertising\u201c pro pochopen\u00ed cesty ke konverzi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Manual dimenze (UTM data)<\/h2>\n\n\n\n<p>Tyto dimenze byly p\u0159id\u00e1ny do GA4 v \u00fanoru 2024. <a href=\"https:\/\/support.google.com\/analytics\/answer\/11242870?sjid=2584909607039110255-EU\" target=\"_blank\" rel=\"noopener\">Tyto dimenze se od ostatn\u00edch li\u0161\u00ed<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pokud je v URL alespo\u0148 jeden UTM parametr, jsou data ve v\u0161ech dimenz\u00edch br\u00e1na z UTM<\/li>\n\n\n\n<li>Pokud nejde GA4 nerozpoznaj\u00ed zdroj n\u00e1v\u0161t\u011bvy, pak je manual source v\u017edy (not set). V ostatn\u00edch dimenz\u00edch (nap\u0159. Session source \/ medium) se m\u016f\u017ee stejn\u00e1 n\u00e1v\u0161t\u011bva projevovat v\u00edce r\u016fzn\u00fdmi zp\u016fsoby, nap\u0159. (direct) \/ (none) nebo (not set).<br><br><img decoding=\"async\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/01\/ga4-manual-source.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 756px; --smush-placeholder-aspect-ratio: 756\/253;\"><br><\/li>\n<\/ul>\n\n\n\n<p>V GA4 m\u00e1te \u201cmanual\u201d dimenze pro v\u0161echny \u00farovn\u011b, tj. m\u016f\u017eete m\u00edt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First user manual source \/ medium<\/li>\n\n\n\n<li>Session manual source \/ medium<\/li>\n\n\n\n<li>Manual source \/ medium<\/li>\n<\/ul>\n\n\n\n<p><strong>Kdy pou\u017e\u00edt:<\/strong> Pro audit tagov\u00e1n\u00ed. Pokud v nich vid\u00edte <strong>(not set)<\/strong>, znamen\u00e1 to, \u017ee n\u00e1v\u0161t\u011bva nem\u011bla UTM ani dohledateln\u00fd p\u016fvod. Zat\u00edmco b\u011b\u017en\u00fd report by to &#8222;maskoval&#8220; jako Direct, Manual report p\u0159izn\u00e1, \u017ee zdroj nezn\u00e1.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Dimenze pro velk\u00e9 kluky a holky<\/h2>\n\n\n\n<p>Aneb SA360 a CM360 dimenze<\/p>\n\n\n\n<p><strong>Aneb n\u011bco pro enterprise:<\/strong> Tyto dimenze v\u00e1m umo\u017e\u0148uj\u00ed vid\u011bt v\u00fdkon kampan\u00ed z vyhled\u00e1va\u010d\u016f (Search Ads 360) nebo ad-server\u016f (Campaign Manager 360) v mnohem v\u011bt\u0161\u00edm detailu, ne\u017e nab\u00edz\u00ed standardn\u00ed rozhran\u00ed.<br>V praxi tyto dimenze v GA4 vid\u00edte, ale pravd\u011bpodobn\u011b jsou pr\u00e1zdn\u00e9 &#8211; pokud nem\u00e1te GA4 propojeny s profesion\u00e1ln\u00edmi n\u00e1stroji Google Marketing Platform. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Praktick\u00fd p\u0159\u00edklad: T\u0159i n\u00e1kupy jednoho z\u00e1kazn\u00edka<\/h2>\n\n\n\n<p>P\u0159edstavte si cestu jednoho v\u011brn\u00e9ho z\u00e1kazn\u00edka:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Leden:<\/strong> P\u0159ijde z <strong>Google Ads<\/strong> a nakoup\u00ed poprv\u00e9.<\/li>\n\n\n\n<li><strong>\u00danor:<\/strong> P\u0159ijde z <strong>Newsletteru<\/strong> a nakoup\u00ed podruh\u00e9.<\/li>\n\n\n\n<li><strong>B\u0159ezen:<\/strong> P\u0159ijde z <strong>Organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed<\/strong> a nakoup\u00ed pot\u0159et\u00ed.<\/li>\n<\/ol>\n\n\n\n<p>Jak to uvid\u00edte v reportech u v\u0161ech t\u0159\u00ed transakc\u00ed?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V reportu \u201eAkvizice u\u017eivatel\u016f\u201c (First User):<\/strong> Uvid\u00edte v\u0161echny 3 konverze p\u0159ipsan\u00e9 <strong>Google Ads<\/strong>. Pro tento report je to st\u00e1le ten stejn\u00fd \u010dlov\u011bk, kter\u00e9ho jste \u201eulovili\u201c v lednu.<\/li>\n\n\n\n<li><strong>V reportu \u201eAkvizice n\u00e1v\u0161t\u011bv\u201c (Session):<\/strong> Uvid\u00edte 1 konverzi u <strong>Google Ads<\/strong>, 1 u <strong>Emailu<\/strong> a 1 u <strong>Organic<\/strong>. Tento report spravedliv\u011b rozd\u011bl\u00ed z\u00e1sluhy podle toho, co p\u0159\u00edmo p\u0159edch\u00e1zelo n\u00e1kupu.<\/li>\n\n\n\n<li><strong>V reportu \u201eKonverze\u201c (Event-level):<\/strong> Zde uvid\u00edte data ovlivn\u011bn\u00e1 <strong>atribu\u010dn\u00edm modelem<\/strong>. M\u016f\u017ee se st\u00e1t, \u017ee u zdroj\u016f uvid\u00edte desetinn\u00e1 \u010d\u00edsla (nap\u0159. 0,7 konverze), proto\u017ee syst\u00e9m rozd\u011blil z\u00e1sluhy mezi v\u00edce kan\u00e1l\u016f na cest\u011b.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Reality check: K\u0159ehk\u00e9 kr\u00e1lovstv\u00ed cookies<\/h2>\n\n\n\n<p>Teorie zn\u00ed kr\u00e1sn\u011b, ale m\u00e1 jeden h\u00e1\u010dek: <strong>Cookies<\/strong>. Cel\u00e1 logika \u201eFirst user\u201c stoj\u00ed na tom, \u017ee prohl\u00ed\u017ee\u010d u\u017eivatele si pamatuje ID, kter\u00e9 mu GA4 p\u0159id\u011blila p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b.<\/p>\n\n\n\n<p>V dne\u0161n\u00ed dob\u011b \u201eprivacy-first\u201c se ale na tyto dimenze nelze stoprocentn\u011b spolehnout:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maz\u00e1n\u00ed cookies:<\/strong> Pokud u\u017eivatel sma\u017ee historii, p\u0159i p\u0159\u00ed\u0161t\u00ed n\u00e1v\u0161t\u011bv\u011b je z n\u011bj pro GA4 op\u011bt \u201eFirst user\u201c.<\/li>\n\n\n\n<li><strong>Apple ITP:<\/strong> Prohl\u00ed\u017ee\u010d Safari agresivn\u011b zkracuje \u017eivotnost cookies. \u201ePrvn\u00ed n\u00e1v\u0161t\u011bva\u201c tak m\u016f\u017ee pro syst\u00e9m nastat klidn\u011b ka\u017ed\u00fd t\u00fdden znovu.<\/li>\n\n\n\n<li><strong>Consent Mode:<\/strong> Pokud u\u017eivatel odm\u00edtne cookies, GA4 sice modeluje data, ale identifikace \u201ev\u011brn\u00e9ho\u201c u\u017eivatele je v\u00fdrazn\u011b t\u011b\u017e\u0161\u00ed.<\/li>\n<\/ul>\n\n\n\n<p><strong>V\u00fdsledek?<\/strong> Va\u0161e reporty o akvizici nov\u00fdch u\u017eivatel\u016f budou pravd\u011bpodobn\u011b v\u017edy vy\u0161\u0161\u00ed ne\u017e realita, proto\u017ee se jeden \u010dlov\u011bk v \u010dase \u201erozpad\u00e1\u201c na v\u00edce nov\u00fdch u\u017eivatel\u016f.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kterou dimenzi si tedy vybrat?<\/h2>\n\n\n\n<p>Pokud reportujete v\u00fdsledky za minul\u00fd m\u011bs\u00edc sv\u00e9mu \u0161\u00e9fovi nebo klientovi, dr\u017ete se <strong>Session source\/medium<\/strong>. Je to konzervativn\u00ed a v\u011bt\u0161inou f\u00e9rov\u00fd pohled na to, za co jste utratili rozpo\u010det a co v dan\u00e9m obdob\u00ed p\u0159ivedlo lidi na web.<\/p>\n\n\n\n<p>Pro hloubkovou anal\u00fdzu kampan\u00ed: Sekce Advertising a dimenze bez prefixu. Tam uvid\u00edte, kdo v\u00e1m na ty g\u00f3ly \u201ep\u0159ihr\u00e1v\u00e1\u201c.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pot\u0159ebujete m\u00edt jistotu, \u017ee va\u0161e GA4 m\u011b\u0159\u00ed spr\u00e1vn\u00e1 data, nebo bojujete s nastaven\u00edm v Looker Studiu? R\u00e1d se na va\u0161e m\u011b\u0159en\u00ed pod\u00edv\u00e1m v r\u00e1mci auditu. Ozv\u011bte se mi a propoj\u00edme va\u0161e data s byznysovou realitou.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button scroll_to_subscribe\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Chci odeb\u00edrat novinky<\/a><\/div>\n\n\n\n<div class=\"wp-block-button linkedinShare\"><a class=\"wp-block-button__link wp-element-button\">Sd\u00edlet na LinkedIN<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pokud jste v Google Analytics 4 (GA4) otev\u0159eli p\u0159ehledy akvizice, pravd\u011bpodobn\u011b jste narazili na terminologick\u00fd gul\u00e1\u0161. Zat\u00edmco ve star\u00fdch Universal Analytics n\u00e1m sta\u010dil prost\u00fd \u201eZdroj\/m\u00e9dium\u201c, GA4 n\u00e1m serv\u00edruje hned n\u011bkolik variant (skoro) t\u00e9ho\u017e. Pro dimenzi source\/medium m\u00e1me: Celkem je toho 15 kousk\u016f. Zmatek. Poj\u010fme si v tom ud\u011blat po\u0159\u00e1dek. 1. First user dimenze (Prvn\u00ed interakce) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":789,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalni-analytika"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/comments?post=782"}],"version-history":[{"count":7,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/782\/revisions"}],"predecessor-version":[{"id":795,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/782\/revisions\/795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media\/789"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media?parent=782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/categories?post=782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/tags?post=782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}