{"id":797,"date":"2026-02-02T00:07:49","date_gmt":"2026-02-01T22:07:49","guid":{"rendered":"https:\/\/www.sabatka.net\/cs\/?p=797"},"modified":"2026-02-02T00:07:50","modified_gmt":"2026-02-01T22:07:50","slug":"news-in-ga4-budget-scenarios-and-planning","status":"publish","type":"post","link":"https:\/\/www.sabatka.net\/cs\/news-in-ga4-budget-scenarios-and-planning\/","title":{"rendered":"Novinky v GA4 &#8211; rozpo\u010dtov\u00e1n\u00ed a budgeting"},"content":{"rendered":"\n<p>Google Analytics 4 v lednu 2026 p\u0159edstavuj\u00ed nov\u00e9 reporty, kter\u00fd pomohou market\u00e9r\u016fm s rozd\u011blen\u00edm rozpo\u010dt\u016f nap\u0159\u00ed\u010d marketingov\u00fdmi kan\u00e1ly. V \u010cR jsem je zat\u00edm nevid\u011bl, nicm\u00e9n\u011b podle testovac\u00edho prost\u0159ed\u00ed a dle dokumentace vypadaj\u00ed reporty velmi u\u017eite\u010dn\u011b. M\u011bla by poskytovat nejen pohled do historie (jak fungovaly kampan\u011b dote\u010f), ale i p\u0159edpov\u011b\u010f do budoucna (jak budou fungovat kampan\u011b podle nastaven\u00ed).<\/p>\n\n\n\n<p>Reporty pom\u016f\u017eou s rozhodov\u00e1n\u00edm typu \u201cKolik m\u00e1me d\u00e1t na Google Ads\u201d? D\u00e1v\u00e1 smysl zv\u00fd\u0161it investice do YouTube?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Funkcionalita je zat\u00edm v beta verzi a nen\u00ed dostupn\u00e1 pro v\u0161echny \u00fa\u010dty. Google pr\u00e1v\u011b pracuje na roz\u0161\u00ed\u0159en\u00ed funkce mezi v\u0161echny \u00fa\u010dty.<\/p>\n<\/blockquote>\n\n\n\n<p>N\u00e1stroj pracuje v\u00fdhradn\u011b s placen\u00fdmi kan\u00e1ly a vyu\u017e\u00edv\u00e1 historick\u00e1 data z va\u0161eho GA4 \u00fa\u010dtu v kombinaci s informacemi <a href=\"https:\/\/support.google.com\/analytics\/answer\/10071305?hl=en\" data-type=\"link\" data-id=\"https:\/\/support.google.com\/analytics\/answer\/10071305?hl=en\" target=\"_blank\" rel=\"noopener\">importovan\u00fdmi z marketingov\u00fdch platforem<\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button scroll_to_subscribe\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Chci odeb\u00edrat novinky<\/a><\/div>\n\n\n\n<div class=\"wp-block-button linkedinShare\"><a class=\"wp-block-button__link wp-element-button\">Sd\u00edlet na LinkedIN<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Projection plans: Sledujte, jak se v\u00e1m da\u0159\u00ed plnit pl\u00e1n<\/h2>\n\n\n\n<p>Projection plans jsou ur\u010deny pro <strong>monitorov\u00e1n\u00ed b\u011b\u017e\u00edc\u00edch kampan\u00ed<\/strong>. Vytvo\u0159\u00edte si pl\u00e1n s konkr\u00e9tn\u00edm c\u00edlem &#8211; nap\u0159. po\u010dtem objedn\u00e1vek. Google Analytics pak dok\u00e1\u017eou modelovat a p\u0159edpov\u011bd\u011bt, jestli se k c\u00edli dostanete.<\/p>\n\n\n\n<p>Modelov\u00e1n\u00ed nen\u00ed jen \u201chloup\u00e9\u201d prolo\u017een\u00ed p\u0159\u00edmkou &#8211; GA4 vyu\u017e\u00edvaj\u00ed data za posledn\u00ed rok k tomu, aby zohlednily sez\u00f3nnost \u010di dal\u0161\u00ed trendy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"847\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-projection-plan-1024x847.png\" alt=\"\" class=\"wp-image-799 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-projection-plan-1024x847.png 1024w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-projection-plan-300x248.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-projection-plan-768x636.png 768w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-projection-plan-1536x1271.png 1536w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-projection-plan-2048x1695.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/847;\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jak to funguje<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Pojmenujete pl\u00e1n<\/strong> \u2013 nap\u0159\u00edklad \u201eQ1 2026 \u2013 e-commerce&#8220;<\/li>\n\n\n\n<li><strong>Nastav\u00edte \u010dasov\u00e9 obdob\u00ed<\/strong> \u2013 t\u0159eba cel\u00fd kvart\u00e1l<\/li>\n\n\n\n<li><strong>Vyberete kl\u00ed\u010dov\u00fd ukazatel (KPI)<\/strong>, na kter\u00fd chcete optimalizovat:\n<ul class=\"wp-block-list\">\n<li><em>Meet Budget Targets<\/em> \u2013 utratit cel\u00fd rozpo\u010det podle pl\u00e1nu<\/li>\n\n\n\n<li><em>Drive Conversions<\/em> \u2013 dos\u00e1hnout c\u00edlov\u00e9ho po\u010dtu konverz\u00ed<\/li>\n\n\n\n<li><em>Maximize Revenue<\/em> \u2013 maximalizovat tr\u017eby<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>Po vytvo\u0159en\u00ed pl\u00e1nu vid\u00edte <strong>graf s predikc\u00ed<\/strong>: pln\u00e1 \u010d\u00e1ra ukazuje skute\u010dn\u00fd v\u00fdkon do te\u010f, te\u010dkovan\u00e1 \u010d\u00e1ra pak projekci do konce obdob\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"378\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-projection-plan-graph-1024x378.png\" alt=\"\" class=\"wp-image-800 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-projection-plan-graph-1024x378.png 1024w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-projection-plan-graph-300x111.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-projection-plan-graph-768x284.png 768w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-projection-plan-graph-1536x568.png 1536w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-projection-plan-graph.png 1618w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/378;\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Co v\u00e1m to \u0159ekne v praxi<\/h3>\n\n\n\n<p>Pod grafem najdete tabulku s rozpisem <strong>v\u00fdkonnosti jednotliv\u00fdch kan\u00e1l\u016f<\/strong>. D\u00edky n\u00ed rychle identifikujete:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kter\u00e9 kan\u00e1ly p\u0159ekra\u010duj\u00ed o\u010dek\u00e1v\u00e1n\u00ed (a mo\u017en\u00e1 zbyte\u010dn\u011b utr\u00e1cej\u00ed)<\/li>\n\n\n\n<li>Kter\u00e9 kan\u00e1ly zaost\u00e1vaj\u00ed (a mo\u017en\u00e1 by si zaslou\u017eily nav\u00fd\u0161en\u00ed)<\/li>\n\n\n\n<li>Jak\u00fd je dopad na celkov\u00fd c\u00edl<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Scenario planner: Simulujte \u201eco kdyby&#8220;<\/h2>\n\n\n\n<p>Scenario planner slou\u017e\u00ed k hled\u00e1n\u00ed nejlep\u0161\u00edho rozd\u011blen\u00ed rozpo\u010dtu mezi kan\u00e1ly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"914\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-scenario-planner-1024x914.png\" alt=\"\" class=\"wp-image-801 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-scenario-planner-1024x914.png 1024w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-scenario-planner-300x268.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-scenario-planner-768x686.png 768w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-scenario-planner-1536x1371.png 1536w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-scenario-planner-2048x1828.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/914;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Jak to funguje<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Zvol\u00edte obdob\u00ed<\/strong> \u2013 vyb\u00edr\u00e1te v\u017edy po kvart\u00e1lech<\/li>\n\n\n\n<li><strong>Vyberete c\u00edlovou metriku<\/strong> \u2013 maximalizovat konverze nebo maximalizovat tr\u017eby<\/li>\n\n\n\n<li><strong>M\u011b\u0148te pl\u00e1novan\u00fd budget<\/strong> a sledujte, jak\u00fd dopad to m\u00e1 na kampan\u011b<\/li>\n<\/ol>\n\n\n\n<p>Na k\u0159ivce je zobrazen bod (kru\u017enice) &#8211; to je ide\u00e1ln\u00ed nastaven\u00ed rozpo\u010dtu pro nejvy\u0161\u0161\u00ed zisk. Je-li aktu\u00e1ln\u00ed rozpo\u010det (pln\u00fd kruh) vlevo od ide\u00e1ln\u00edho nastaven\u00ed, nevyu\u017e\u00edv\u00e1te marketingov\u00fd potenci\u00e1l naplno. Je-li aktu\u00e1ln\u00ed rozpo\u010det vpravo od ide\u00e1ln\u00edho bodu, po\u017eerou \u010d\u00e1st zisku nev\u00fdkonn\u00e9 kampan\u011b.<\/p>\n\n\n\n<p>Super v\u011bc je, \u017ee Google Analytics zobraz\u00ed i konkr\u00e9tn\u00ed doporu\u010den\u00ed k rozd\u011blen\u00ed rozpo\u010dtu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"120\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-scenario-recommendations-1024x120.png\" alt=\"\" class=\"wp-image-802 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-scenario-recommendations-1024x120.png 1024w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-scenario-recommendations-300x35.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-scenario-recommendations-768x90.png 768w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-scenario-recommendations.png 1411w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/120;\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Co pot\u0159ebujete, aby to fungovalo<\/h2>\n\n\n\n<p>Cross-channel Budgeting nen\u00ed dostupn\u00fd automaticky pro v\u0161echny. V\u00e1\u0161 GA4 \u00fa\u010det mus\u00ed spl\u0148ovat n\u011bkolik podm\u00ednek:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Minim\u00e1ln\u011b rok historick\u00fdch dat<\/h3>\n\n\n\n<p>Model pot\u0159ebuje dostatek informac\u00ed, aby mohl predikovat. Konkr\u00e9tn\u011b pot\u0159ebujete <strong>alespo\u0148 12 m\u011bs\u00edc\u016f dat pro ka\u017edou konverzi<\/strong>, kterou chcete v pl\u00e1nech pou\u017e\u00edvat. Pozor: klasick\u00e9 \u201ekey events&#8220; nejsou kompatibiln\u00ed \u2013 mus\u00edte m\u00edt nastaven\u00e9 skute\u010dn\u00e9 konverze.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Data ze dvou a v\u00edce kan\u00e1l\u016f<\/h3>\n\n\n\n<p>Mus\u00edte m\u00edt data <strong>minim\u00e1ln\u011b ze dvou kan\u00e1l\u016f<\/strong> \u2013 alespo\u0148 jeden Google kan\u00e1l (propojen\u00fd Google Ads) a jeden kan\u00e1l mimo Google (nap\u0159\u00edklad Meta, Seznam, Microsoft Ads).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Propojen\u00e9 \u00fa\u010dty a importovan\u00e1 data<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong> mus\u00ed b\u00fdt <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7519537?hl=en\" data-type=\"link\" data-id=\"https:\/\/support.google.com\/google-ads\/answer\/7519537?hl=en\" target=\"_blank\" rel=\"noopener\">propojen\u00fd s GA4<\/a><\/li>\n\n\n\n<li><strong>Non-Google platformy<\/strong> vy\u017eaduj\u00ed import dat p\u0159es <a href=\"https:\/\/support.google.com\/analytics\/answer\/10071301?hl=en\" data-type=\"link\" data-id=\"https:\/\/support.google.com\/analytics\/answer\/10071301?hl=en\" target=\"_blank\" rel=\"noopener\">Data Import <\/a>(n\u00e1klady, kampan\u011b)<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Upozorn\u011bn\u00ed a pozn\u00e1mky<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pouze placen\u00e9 kan\u00e1ly &#8211; model pracuje v\u00fdhradn\u011b s placen\u00fdmi kan\u00e1ly. Organick\u00fd traffic, direct n\u00e1v\u0161t\u011bvy ani referral nejsou sou\u010d\u00e1st\u00ed rozpo\u010dtov\u00e9ho modelu.<\/li>\n\n\n\n<li>Aktu\u00e1ln\u011b je to beta verze &#8211; funkce se m\u016f\u017ee je\u0161t\u011b m\u011bnit a vyv\u00edjet<\/li>\n\n\n\n<li>V\u00fdstupy neberte je jako dogma, sp\u00ed\u0161 doporu\u010den\u00ed k p\u0159erozd\u011blen\u00ed rozpo\u010dt\u016f<\/li>\n\n\n\n<li>Jedn\u00e1 se o \u010dist\u011b pl\u00e1novac\u00ed n\u00e1stroj &#8211; s\u00e1m o sob\u011b nic nem\u011bn\u00ed, by\u0165 byste m\u011bli propojen\u00e9 GA4 s Google Ads<\/li>\n\n\n\n<li>Principem se jedn\u00e1 o velmi zjednodu\u0161enou variantu Google Meridian pro Marketing Mix Modeling. Google ale s\u00e1m tvrd\u00ed, \u017ee v\u00fdstupy z obou n\u00e1stroj\u016f se mohou li\u0161it &#8211; u\u017e jen kv\u016fli tomu, \u017ee pracuj\u00ed s r\u016fzn\u00fdmi kan\u00e1ly, pou\u017e\u00edvaj\u00ed jin\u00e9 modely, zohled\u0148uj\u00ed jin\u00e9 v\u011bci. Zprovoznit ale Google Meridian nen\u00ed v\u016fbec jednoduch\u00e9. Oproti tomu Projection Plans a Scenario Planner m\u00e1te v GA4 se skoro z\u00e1kladn\u00edm nastaven\u00edm.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Kde reporty najdete<\/h2>\n\n\n\n<p>V menu hledejte Advertising a pak sekci Budgeting. Pokud ji nevid\u00edte na za\u010d\u00e1tku roku 2026, mo\u017en\u00e1 je\u0161t\u011b nen\u00ed zm\u011bna zpropagovan\u00e1 do va\u0161eho \u00fa\u010dtu. Pokud reporty nevid\u00edte ani pozd\u011bji, pravd\u011bpodobn\u011b nespl\u0148ujete n\u011bjakou z v\u00fd\u0161e uveden\u00fdch podm\u00ednek.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"755\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-budgeting-1024x755.png\" alt=\"\" class=\"wp-image-803 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-budgeting-1024x755.png 1024w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-budgeting-300x221.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-budgeting-768x566.png 768w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2026\/02\/ga4-budgeting.png 1063w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/755;\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button scroll_to_subscribe\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Chci odeb\u00edrat novinky<\/a><\/div>\n\n\n\n<div class=\"wp-block-button linkedinShare\"><a class=\"wp-block-button__link wp-element-button\">Sd\u00edlet na LinkedIN<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 v lednu 2026 p\u0159edstavuj\u00ed nov\u00e9 reporty, kter\u00fd pomohou market\u00e9r\u016fm s rozd\u011blen\u00edm rozpo\u010dt\u016f nap\u0159\u00ed\u010d marketingov\u00fdmi kan\u00e1ly. V \u010cR jsem je zat\u00edm nevid\u011bl, nicm\u00e9n\u011b podle testovac\u00edho prost\u0159ed\u00ed a dle dokumentace vypadaj\u00ed reporty velmi u\u017eite\u010dn\u011b. M\u011bla by poskytovat nejen pohled do historie (jak fungovaly kampan\u011b dote\u010f), ale i p\u0159edpov\u011b\u010f do budoucna (jak budou fungovat kampan\u011b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":807,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalni-analytika"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/comments?post=797"}],"version-history":[{"count":5,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/797\/revisions"}],"predecessor-version":[{"id":868,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/797\/revisions\/868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media\/807"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media?parent=797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/categories?post=797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/tags?post=797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}