{"id":866,"date":"2026-03-17T12:33:48","date_gmt":"2026-03-17T10:33:48","guid":{"rendered":"https:\/\/www.sabatka.net\/cs\/?p=866"},"modified":"2026-03-17T12:33:48","modified_gmt":"2026-03-17T10:33:48","slug":"5-levels-of-data-maturity","status":"publish","type":"post","link":"https:\/\/www.sabatka.net\/cs\/5-levels-of-data-maturity\/","title":{"rendered":"Pr\u00e1ce s daty m\u00e1 5 \u00farovn\u00ed. Na kter\u00e9 jste vy?"},"content":{"rendered":"\n<p>Kdy\u017e se \u0159ekne \u201epr\u00e1ce s daty&#8220;, v\u011bt\u0161ina lid\u00ed si p\u0159edstav\u00ed Google Analytics a p\u00e1r graf\u016f v dashboardu. Ale to je jen \u0161pi\u010dka ledovce.<\/p>\n\n\n\n<p>Pr\u00e1ce s daty ve firm\u011b zahrnuje \u0159\u00edzen\u00ed, procesy, n\u00e1stroje, kvalitu dat, bezpe\u010dnost, reporting, governance \u2014 a hlavn\u011b lidi, kte\u0159\u00ed tomu v\u0161emu d\u00e1vaj\u00ed smysl. M\u011b\u0159en\u00ed je jen jeden d\u00edlek z cel\u00e9 skl\u00e1da\u010dky.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button scroll_to_subscribe\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Chci odeb\u00edrat novinky<\/a><\/div>\n\n\n\n<div class=\"wp-block-button linkedinShare\"><a class=\"wp-block-button__link wp-element-button\">Sd\u00edlet na LinkedIN<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Za roky pr\u00e1ce s klienty v cel\u00e9 Evrop\u011b jsem vid\u011bl firmy na v\u0161ech \u00farovn\u00edch datov\u00e9 vysp\u011blosti. A jedna v\u011bc se opakuje: <strong>ty \u00farovn\u011b nejde p\u0159esko\u010dit.<\/strong> Firma, kter\u00e1 nem\u00e1 vy\u0159e\u0161enou z\u00e1kladn\u00ed datovou hygienu, nem\u016f\u017ee smyslupln\u011b nasadit prediktivn\u00ed modely \u2014 i kdyby si koupila sebelep\u0161\u00ed n\u00e1stroj.<\/p>\n\n\n\n<p>Proto jsem dal dohromady jednoduch\u00fd maturity model, kter\u00fd pom\u00e1h\u00e1 firm\u00e1m zorientovat se, kde jsou a co je \u010dek\u00e1 d\u00e1l.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u00darove\u0148 1: Za\u010d\u00e1te\u010dn\u00edk<\/h3>\n\n\n\n<p>Nikdo ve firm\u011b neodpov\u00edd\u00e1 za data. Ob\u010das n\u011bkdo z veden\u00ed po\u017e\u00e1d\u00e1 o n\u011bjak\u00fd report, ale nen\u00ed jasn\u00e9, pro\u010d ho vlastn\u011b chce ani co s n\u00edm ud\u011bl\u00e1. Cookie li\u0161ta bu\u010f chyb\u00ed, nebo <a href=\"https:\/\/www.sabatka.net\/cs\/5-most-common-bugs-in-cookie-bar-configuration\/\">je nastaven\u00e1 \u0161patn\u011b<\/a>. Nikdo nev\u00ed, kolik firma za data utr\u00e1c\u00ed \u2014 proto\u017ee se to ani nesleduje.<\/p>\n\n\n\n<p>Zn\u00ed to tvrd\u011b, ale je to realita p\u0159ekvapiv\u011b velk\u00e9ho mno\u017estv\u00ed firem.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u00darove\u0148 2: Ad hoc<\/h3>\n\n\n\n<p>Data m\u00e1 na starost n\u011bkdo, kdo \u0159e\u0161\u00ed i dvacet dal\u0161\u00edch v\u011bc\u00ed \u2014 typicky marketingov\u00fd mana\u017eer. Existuje z\u00e1kladn\u00ed m\u011b\u0159en\u00ed, z\u00e1kladn\u00ed reporty typu \u201eTop 10 str\u00e1nek&#8220;. Ale ka\u017ed\u00fd analytik (pokud v\u016fbec n\u011bjak\u00fd je) m\u00e1 vlastn\u00ed postupy, nic nen\u00ed standardizovan\u00e9. UTM parametry si ka\u017ed\u00fd zna\u010d\u00ed po sv\u00e9m. Optimalizuje se na obrat, proto\u017ee jin\u00e1 data nejsou k dispozici.<\/p>\n\n\n\n<p>GA4 m\u011b\u0159\u00ed, cookie li\u0161ta funguje, privacy policy je v po\u0159\u00e1dku. To je dobr\u00fd z\u00e1klad \u2014 ale je to teprve za\u010d\u00e1tek.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u00darove\u0148 3: Syst\u00e9mov\u00e1<\/h3>\n\n\n\n<p>Tady to za\u010d\u00edn\u00e1 b\u00fdt zaj\u00edmav\u00e9. Firma m\u00e1 jmenovan\u00e9ho analytics leada, stanovenou vizi a budget. Existuj\u00ed standardy pojmenov\u00e1n\u00ed ud\u00e1lost\u00ed a metrik. B\u011b\u017e\u00ed datov\u00fd sklad, ETL procesy, dashboardy.<\/p>\n\n\n\n<p>A hlavn\u011b: vznik\u00e1 syst\u00e9m. Metodika, procesy, standardizace.<\/p>\n\n\n\n<p>Tohle je \u00farove\u0148, na kterou se v\u011bt\u0161ina firem sna\u017e\u00ed dostat \u2014 a pr\u00e1vem. Je to z\u00e1klad, na kter\u00e9m jde stav\u011bt.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u00darove\u0148 4: \u0158\u00edzen\u00e1<\/h3>\n\n\n\n<p>Sponzor datov\u00fdch iniciativ sed\u00ed na C-levelu. T\u00fdm proch\u00e1z\u00ed \u010d\u00edsla ka\u017ed\u00fd t\u00fdden. Online a offline data jsou na jednom m\u00edst\u011b. Existuje data governance, \u0159\u00edzen\u00ed zm\u011bn, incident management. CI\/CD pipeline i pro m\u011b\u0159en\u00ed. Self-service BI, kde si mana\u017ee\u0159i sami najdou odpov\u011bdi.<\/p>\n\n\n\n<p>Na t\u00e9hle \u00farovni firma m\u00e1 jasn\u011b domluven\u00e9, jak\u00e1 data odkud te\u010dou, hl\u00edd\u00e1 jejich kvalitu a m\u00e1 pravidla, jak s nimi nakl\u00e1d\u00e1. Nejde u\u017e jen o to \u201em\u00edt data&#8220; \u2014 jde o to m\u00edt data, kter\u00fdm jde v\u011b\u0159it.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u00darove\u0148 5: Strategick\u00e1<\/h3>\n\n\n\n<p>Za data odpov\u00edd\u00e1 \u010dlen veden\u00ed. Data nejsou podp\u016frn\u00e1 funkce \u2014 jsou produkt, kter\u00fd firma v\u011bdom\u011b buduje. Existuje jedna hlavn\u00ed metrika, na kterou se cel\u00e1 firma orientuje, a veden\u00ed ji pravideln\u011b vyhodnocuje. Bonusy jsou nav\u00e1zan\u00e9 na konkr\u00e9tn\u00ed datov\u00e9 ukazatele.<\/p>\n\n\n\n<p>Firma m\u00e1 n\u011bkolik datov\u00fdch odd\u011blen\u00ed, systematicky experimentuje, m\u011b\u0159\u00ed n\u00e1vratnost datov\u00fdch investic a m\u00e1 bezpe\u010dnost a compliance zabudovan\u00e9 do ka\u017ed\u00e9ho projektu od za\u010d\u00e1tku.<\/p>\n\n\n\n<p>Na tuhle \u00farove\u0148 se dostane m\u00e1lokdo \u2014 ale pr\u00e1v\u011b tady data p\u0159est\u00e1vaj\u00ed b\u00fdt n\u00e1kladem a za\u010d\u00ednaj\u00ed b\u00fdt konkuren\u010dn\u00ed v\u00fdhodou.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Kde jste vy?<\/h3>\n\n\n\n<p>Zkuste si up\u0159\u00edmn\u011b odpov\u011bd\u011bt na p\u00e1r ot\u00e1zek:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kdo u v\u00e1s odpov\u00edd\u00e1 za data?<\/strong> Konkr\u00e9tn\u00ed \u010dlov\u011bk s mand\u00e1tem, nebo \u201en\u011bkdo to d\u011bl\u00e1 p\u0159i sv\u00e9 pr\u00e1ci&#8220;?<\/li>\n\n\n\n<li><strong>M\u00e1te standardy?<\/strong> Pojmenov\u00e1n\u00ed ud\u00e1lost\u00ed, v\u00fdpo\u010det metrik, UTM konvence \u2014 nebo si ka\u017ed\u00fd d\u011bl\u00e1 po sv\u00e9m?<\/li>\n\n\n\n<li><strong>V\u011b\u0159\u00edte sv\u00fdm dat\u016fm?<\/strong> Kontrolujete pravideln\u011b kvalitu, \u010derstvost, kompletnost?<\/li>\n\n\n\n<li><strong>V\u00edte, kolik v\u00e1s data stoj\u00ed?<\/strong> A kolik firm\u011b vyd\u011bl\u00e1vaj\u00ed?<\/li>\n\n\n\n<li><strong>Kouk\u00e1te na data pravideln\u011b?<\/strong> M\u00e1te na to vyhrazen\u00fd konkr\u00e9tn\u00ed blok \u010dasu, nebo se na \u010d\u00edsla d\u00edv\u00e1te, jen kdy\u017e \u201eho\u0159\u00ed&#8220;?<\/li>\n<\/ul>\n\n\n\n<p>V\u011bt\u0161ina firem, se kter\u00fdmi pracuju, je n\u011bkde mezi \u00farovn\u00ed 2 a 3. A to je \u00fapln\u011b v po\u0159\u00e1dku \u2014 d\u016fle\u017eit\u00e9 je v\u011bd\u011bt, kde jste, a m\u00edt pl\u00e1n, jak se posunout d\u00e1l. Krok po kroku.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Co z toho plyne<\/h3>\n\n\n\n<p>Pr\u00e1ce s daty nen\u00ed jen \u201enastavit m\u011b\u0159en\u00ed&#8220;. Je to<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0159\u00edzen\u00ed<\/strong> \u2014 kdo rozhoduje o datech a nese za n\u011b odpov\u011bdnost<\/li>\n\n\n\n<li><strong>procesy<\/strong> \u2014 jak se data sb\u00edraj\u00ed, zpracov\u00e1vaj\u00ed a p\u0159ed\u00e1vaj\u00ed d\u00e1l<\/li>\n\n\n\n<li><strong>znalosti<\/strong> \u2014 rozum\u00ed lid\u00e9 v t\u00fdmu dat\u016fm, se kter\u00fdmi pracuj\u00ed?<\/li>\n\n\n\n<li><strong>n\u00e1stroje<\/strong> \u2014 od m\u011b\u0159en\u00ed p\u0159es sklad po vizualizaci<\/li>\n\n\n\n<li><strong>bezpe\u010dnost<\/strong> \u2014 kdo m\u00e1 k dat\u016fm p\u0159\u00edstup a jak jsou chr\u00e1n\u011bn\u00e1<\/li>\n\n\n\n<li><strong>kvalita<\/strong> \u2014 jsou data kompletn\u00ed, aktu\u00e1ln\u00ed a d\u016fv\u011bryhodn\u00e1?<\/li>\n\n\n\n<li><strong>kultura<\/strong> \u2014 rozhoduje se ve firm\u011b na z\u00e1klad\u011b dat, nebo pocit\u016f?<\/li>\n<\/ul>\n\n\n\n<p>Ka\u017ed\u00e1 z t\u011bchto oblast\u00ed mus\u00ed r\u016fst spole\u010dn\u011b \u2014 jinak vznikaj\u00ed slep\u00e1 m\u00edsta, kter\u00e1 znehodnot\u00ed i sebelep\u0161\u00ed dashboard.<\/p>\n\n\n\n<p>A hlavn\u011b: ned\u00e1v\u00e1 smysl p\u0159eskakovat. Firma bez datov\u00e9 hygieny nepot\u0159ebuje AI modely. Firma bez jasn\u00fdch KPI nepot\u0159ebuje real-time dashboardy. Nejd\u0159\u00edv z\u00e1klady, pak nadstavba.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Jak d\u00e1l?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Zmapujte, kde jste.<\/strong> Projd\u011bte si ot\u00e1zky v\u00fd\u0161e a up\u0159\u00edmn\u011b se ohodno\u0165te v ka\u017ed\u00e9 oblasti. Nemus\u00edte b\u00fdt p\u0159esn\u00ed \u2014 jde o celkov\u00fd obraz.<\/li>\n\n\n\n<li><strong>Definujte, kam se chcete dostat.<\/strong> Ne za rok, ale v dal\u0161\u00ed f\u00e1zi. Jak m\u00e1 va\u0161e pr\u00e1ce s daty vypadat po prvn\u00ed sad\u011b zm\u011bn?<\/li>\n\n\n\n<li><strong>Nastavte konkr\u00e9tn\u00ed kroky.<\/strong> Vyberte jednu nebo dv\u011b v\u011bci, kter\u00e9 v\u00e1s brzd\u00ed nejv\u00edc, a za\u010dn\u011bte od nich. Nemus\u00edte \u0159e\u0161it v\u0161echno najednou.<\/li>\n<\/ol>\n\n\n\n<p><strong>Chcete v\u011bd\u011bt, kde p\u0159esn\u011b jste a co by m\u011bl b\u00fdt v\u00e1\u0161 dal\u0161\u00ed krok? Napi\u0161te mi<\/strong>, pod\u00edv\u00e1me se na to spolu.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button scroll_to_subscribe\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sabatka.net\/cs\/kontakt\/\">Kontaktujte m\u011b<\/a><\/div>\n\n\n\n<div class=\"wp-block-button linkedinShare\"><a class=\"wp-block-button__link wp-element-button\">Sd\u00edlet na LinkedIN<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e se \u0159ekne \u201epr\u00e1ce s daty&#8220;, v\u011bt\u0161ina lid\u00ed si p\u0159edstav\u00ed Google Analytics a p\u00e1r graf\u016f v dashboardu. Ale to je jen \u0161pi\u010dka ledovce. Pr\u00e1ce s daty ve firm\u011b zahrnuje \u0159\u00edzen\u00ed, procesy, n\u00e1stroje, kvalitu dat, bezpe\u010dnost, reporting, governance \u2014 a hlavn\u011b lidi, kte\u0159\u00ed tomu v\u0161emu d\u00e1vaj\u00ed smysl. M\u011b\u0159en\u00ed je jen jeden d\u00edlek z cel\u00e9 skl\u00e1da\u010dky. Za [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,9,30],"tags":[],"class_list":["post-866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-digitalni-analytika","category-framework"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/comments?post=866"}],"version-history":[{"count":6,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/866\/revisions"}],"predecessor-version":[{"id":881,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/posts\/866\/revisions\/881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media\/867"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/media?parent=866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/categories?post=866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sabatka.net\/cs\/wp-json\/wp\/v2\/tags?post=866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}