{"id":1165,"date":"2026-06-18T12:36:31","date_gmt":"2026-06-18T10:36:31","guid":{"rendered":"https:\/\/www.sabatka.net\/cs\/?page_id=1165"},"modified":"2026-06-18T13:23:25","modified_gmt":"2026-06-18T11:23:25","slug":"about-me","status":"publish","type":"page","link":"https:\/\/www.sabatka.net\/en\/about-me\/","title":{"rendered":"Pavel Sabatka – web analyst"},"content":{"rendered":"\n
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I’m Pavel Sabatka, and for over 15 years I’ve helped companies make sense of their own data. Not to give them a prettier dashboard \u2014 but so they know what actually drives their revenue and can make decisions based on it. No more “it probably works.”<\/p>\n<\/div>\n\n\n\n

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How I got from code to data<\/h2>\n\n\n\n

I didn’t come to analytics through marketing. I came to it through code.<\/p>\n\n\n\n

I’ve been programming since 2009, so things like CSP, MVC or SSH aren’t just “IT jargon” to me \u2014 I understand how websites work under the hood. In 2010 I first played around with web analytics and realised this is exactly where technology meets business. That combination has never let me go.<\/p>\n\n\n\n

Over time I’ve sat on both sides of the table \u2014 including the financial one. For eight years I was a CFO at an agency, so I know what the numbers behind business decisions really look like. I was the one accountable for them.<\/p>\n\n\n\n

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What makes me different<\/h2>\n\n\n\n

Measurement rarely fails on the technical side. It fails in translation \u2014 between IT, marketing and management. Everyone speaks a different language, and the data gets lost along the way.<\/p>\n\n\n\n

And that’s exactly where I’m different: I’m the person who can talk to all three camps. I’ve been through all three roles myself \u2014 I’m a developer, an analyst, and I’ve been a CFO. I know what each side needs to hear, and I say it in their language. You don’t have to translate anything \u2014 you hand it over to me and take it off your mind.<\/p>\n\n\n\n

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How I help companies<\/h2>\n\n\n\n