{"id":2,"date":"2025-07-23T11:25:06","date_gmt":"2025-07-23T11:25:06","guid":{"rendered":"http:\/\/sabatka.net\/?page_id=2"},"modified":"2026-04-14T18:13:16","modified_gmt":"2026-04-14T16:13:16","slug":"home","status":"publish","type":"page","link":"https:\/\/www.sabatka.net\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Data. Made simple.<\/h1>\n\n\n\n<p>Lost in terms like Consent Mode v2, CSP, or server-side GTM? Does GA4 sometimes feel like it has a mind of its own?<\/p>\n\n\n\n<p>This is my natural habitat \u2014 and I genuinely enjoy it. I\u2019ll tame your tracking, settle any pixel drama, and make your analytics behave like civilized citizens.<\/p>\n\n\n\n<p>You focus on your business. In peace.<\/p>\n\n\n\n<p>Just say the word.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sabatka.net\/en\/kontakt\/\">I want a free consultation<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"400\" height=\"533\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/Pavel-sabatka-smaller.jpg\" alt=\"\" class=\"wp-image-20 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/Pavel-sabatka-smaller.jpg 400w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/Pavel-sabatka-smaller-225x300.jpg 225w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/533;\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>16 years of experience in digital analytics<\/strong><\/li>\n\n\n\n<li><strong>500+ implementations<\/strong> of GA4, GTM, SGTM, and other platforms<\/li>\n\n\n\n<li><strong>50+ analyses<\/strong> that directly improved business performance<\/li>\n\n\n\n<li><strong>5 years teaching web analytics<\/strong> at Masaryk University in Brno<\/li>\n\n\n\n<li><strong>4 years as a web analytics instructor<\/strong> for Czechitas<\/li>\n\n\n\n<li><strong>4 GTM templates published<\/strong> in the official Template Gallery \u2014 chances are, you\u2019re using some of them too<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sabatka.net\/en\/kontakt\/\">I want a free consultation<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Tracking Setup &#038; Management<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics (GA4)<\/li>\n\n\n\n<li>Google Tag Manager (GTM)<\/li>\n\n\n\n<li>BigQuery &#038; Data Warehousing<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Cookie Banner &#038; GDPR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Design and implementation of a compliant consent solution<\/li>\n\n\n\n<li>Legal-focused measurement audit<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Consulting &#038; Training<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Internal workshops.<\/li>\n\n\n\n<li>Analytics strategy.<\/li>\n\n\n\n<li>On-demand consultations.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"294\" height=\"294\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky.png\" alt=\"\" class=\"wp-image-167 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky.png 294w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky-150x150.png 150w\" data-sizes=\"(max-width: 294px) 100vw, 294px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 294px; --smush-placeholder-aspect-ratio: 294\/294;\" \/><\/figure>\n\n\n\n<p>Complete management of measurement and marketing codes, consultation<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3.png\" alt=\"\" class=\"wp-image-172 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Configuration of measurement on websites in the EU, cooperation on UX modifications to websites<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3.png\" alt=\"\" class=\"wp-image-180 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Consultation on GDPR, CMP, measurement settings<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2.jpg\" alt=\"\" class=\"wp-image-176 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2.jpg 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2-150x150.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Measurement design and management of analytical and marketing codes<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2.png\" alt=\"\" class=\"wp-image-174 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Strategy and measurement settings on VUT faculty websites<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1.png\" alt=\"\" class=\"wp-image-546 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Implementation of a GTM template for Heureka and Arukereso<\/p>\n<\/div>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sabatka.net\/en\/kontakt\/\">I want a free consultation<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data. Made simple. Lost in terms like Consent Mode v2, CSP, or server-side GTM? Does GA4 sometimes feel like it has a mind of its own? This is my natural habitat \u2014 and I genuinely enjoy it. I\u2019ll tame your tracking, settle any pixel drama, and make your analytics behave like civilized citizens. You focus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":44,"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":748,"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/pages\/2\/revisions\/748"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}