{"id":39,"date":"2025-07-23T14:18:21","date_gmt":"2025-07-23T14:18:21","guid":{"rendered":"http:\/\/sabatka.net\/?page_id=39"},"modified":"2025-11-24T23:11:39","modified_gmt":"2025-11-24T21:11:39","slug":"sluzby","status":"publish","type":"page","link":"https:\/\/www.sabatka.net\/en\/sluzby\/","title":{"rendered":"Services"},"content":{"rendered":"\n<p><strong>Web Tracking Management<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Installation &#038; validation of tracking codes using GTM.<\/li>\n\n\n\n<li>Implementation audit.<\/li>\n<\/ul>\n\n\n\n<p><strong>Google Analytics (GA4)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custom events, conversions &#038; audiences setup.<\/li>\n\n\n\n<li>Dashboards &#038; reporting.<\/li>\n<\/ul>\n\n\n\n<p><strong>Google Tag Manager (GTM)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Container strategy &#038; architecture.<\/li>\n\n\n\n<li>Data Layer implementation.<\/li>\n\n\n\n<li>GTM template development.<\/li>\n<\/ul>\n\n\n\n<p><strong>Cookie Banner &#038; GDPR<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consent design &#038; implementation.<\/li>\n\n\n\n<li>Compliance audit of tracking.<\/li>\n<\/ul>\n\n\n\n<p><strong>BigQuery &#038; Data Warehouse<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exporting GA data to BigQuery.<\/li>\n\n\n\n<li>Overview queries &#038; visualizations in Data Studio \/ Looker.<\/li>\n<\/ul>\n\n\n\n<p><strong>Training &#038; Consulting<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On\u2011site workshops and web analytics strategy.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Reference<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"294\" height=\"294\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky.png\" alt=\"\" class=\"wp-image-167 lazyload\" style=\"--smush-placeholder-width: 294px; --smush-placeholder-aspect-ratio: 294\/294;object-fit:cover\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky.png 294w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky-150x150.png 150w\" data-sizes=\"(max-width: 294px) 100vw, 294px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Complete management of measurement and marketing codes, consulting<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3.png\" alt=\"\" class=\"wp-image-172 lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;object-fit:cover\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Managing measurements on websites in the EU, collaborating on UX modifications to websites<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3.png\" alt=\"\" class=\"wp-image-180 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Consultation regarding GDPR, CMP, measurement settings<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2.jpg\" alt=\"\" class=\"wp-image-176 lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;object-fit:cover\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2.jpg 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2-150x150.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Measurement design and management of measurement and marketing codes<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2.png\" alt=\"\" class=\"wp-image-174 lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;object-fit:cover\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p>Strategy and measurement settings on BUT faculty websites<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1.png\" alt=\"\" class=\"wp-image-546 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p>Implementation of a template for GTM for Heureka and Arukereso<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web Tracking Management Google Analytics (GA4) Google Tag Manager (GTM) Cookie Banner &#038; GDPR BigQuery &#038; Data Warehouse Training &#038; Consulting Reference Complete management of measurement and marketing codes, consulting Managing measurements on websites in the EU, collaborating on UX modifications to websites Consultation regarding GDPR, CMP, measurement settings Measurement design and management of measurement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/pages\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":13,"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/pages\/39\/revisions"}],"predecessor-version":[{"id":551,"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/pages\/39\/revisions\/551"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/media?parent=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}