{"id":39,"date":"2025-07-23T14:18:21","date_gmt":"2025-07-23T14:18:21","guid":{"rendered":"http:\/\/sabatka.net\/?page_id=39"},"modified":"2026-05-17T13:18:23","modified_gmt":"2026-05-17T11:18:23","slug":"sluzby","status":"publish","type":"page","link":"https:\/\/www.sabatka.net\/en\/sluzby\/","title":{"rendered":"Slu\u017eby"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Tracking Code Management<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Installation &#038; Validation of Tracking Codes Using GTM.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implementation Audit.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics (GA4)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setting up custom events, conversions, audiences.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dashboards &#038; Reports.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Google Tag Manager (GTM)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan and Container Structure.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data Layer Implementation.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GTM Template Development.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cookie Bar &#038; GDPR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cookie Consent Design &#038; Implementation.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Legal Measurement Audit.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">BigQuery &#038; Data Warehouse<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Export Data from GA to BigQuery.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overview Queries, Visualization in Data Studio \/ Looker.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Training &#038; Consulting<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Internal Workshops, Web Analytics Strategy.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Reference<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"294\" height=\"294\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky.png\" alt=\"\" class=\"wp-image-167 lazyload\" style=\"--smush-placeholder-width: 294px; --smush-placeholder-aspect-ratio: 294\/294;object-fit:cover\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky.png 294w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/knihy-dobrovsky-150x150.png 150w\" data-sizes=\"(max-width: 294px) 100vw, 294px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Complete management of measurement and marketing codes, consultations<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3.png\" alt=\"\" class=\"wp-image-172 lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;object-fit:cover\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/konica-minolta-3-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Management of measurements on websites in the EU, collaboration on UX adjustments to websites<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3.png\" alt=\"\" class=\"wp-image-180 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/notino-3-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1vrh m\u011b\u0159en\u00ed a spr\u00e1va m\u011b\u0159ic\u00edch a marketingov\u00fdch k\u00f3d\u016f<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2.jpg\" alt=\"\" class=\"wp-image-176 lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;object-fit:cover\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2.jpg 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/tsbohemia-2-150x150.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Measurement design and management of measurement and marketing codes<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2.png\" alt=\"\" class=\"wp-image-174 lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;object-fit:cover\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/07\/vut-2-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Measurement strategies and settings on VUT faculty websites<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1.png\" alt=\"\" class=\"wp-image-546 lazyload\" data-srcset=\"https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1.png 300w, https:\/\/www.sabatka.net\/wp-content\/uploads\/2025\/11\/Heureka.cz_logo-1-150x150.png 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing a GTM template for Heureka and Arukereso<\/p>\n<\/div>\n<\/div>\n\n\n\n<script type=\"application\/ld+json\">\n  {\n    \"@context\": \"https:\/\/schema.org\",\n    \"@type\": \"Service\",\n    \"serviceType\": \"Digital Analytics Consulting\",\n    \"provider\": {\n      \"@type\": \"Person\",\n      \"name\": \"Pavel \u0160abatka\",\n      \"url\": \"https:\/\/www.sabatka.net\",\n      \"sameAs\": [\n        \"https:\/\/www.linkedin.com\/in\/pavel-sabatka\/\",\n        \"https:\/\/github.com\/pavelsabatka\"\n      ]\n    },\n    \"areaServed\": [\n      {\n        \"@type\": \"Country\",\n        \"name\": \"Czech Republic\"\n      },\n      {\n        \"@type\": \"Continent\",\n        \"name\": \"Europe\"\n      }\n    ],\n    \"hasOfferCatalog\": {\n      \"@type\": \"OfferCatalog\",\n      \"name\": \"Services\",\n      \"itemListElement\": [\n        {\n          \"@type\": \"Offer\",\n          \"itemOffered\": {\n            \"@type\": \"Service\",\n            \"name\": \"Tracking Setup & Management\",\n            \"description\": \"Implementation and maintenance of GA4, GTM and server-side tracking.\"\n          }\n        },\n        {\n          \"@type\": \"Offer\",\n          \"itemOffered\": {\n            \"@type\": \"Service\",\n            \"name\": \"Cookie Consent & GDPR\",\n            \"description\": \"Cookie banner setup, consent mode configuration and regulatory compliance.\"\n          }\n        },\n        {\n          \"@type\": \"Offer\",\n          \"itemOffered\": {\n            \"@type\": \"Service\",\n            \"name\": \"Consulting & Training\",\n            \"description\": \"Web analytics consulting, measurement audits and team training.\"\n          }\n        },\n        {\n          \"@type\": \"Offer\",\n          \"itemOffered\": {\n            \"@type\": \"Service\",\n            \"name\": \"BigQuery & Data Warehouse\",\n            \"description\": \"GA4 data export to BigQuery, data warehouse design and reporting.\"\n          }\n        }\n      ]\n    }\n  }\n  <\/script>\n","protected":false},"excerpt":{"rendered":"<p>Tracking Code Management Google Tag Manager (GTM) Cookie Bar &#038; GDPR BigQuery &#038; Data Warehouse Training &#038; Consulting Reference Complete management of measurement and marketing codes, consultations Management of measurements on websites in the EU, collaboration on UX adjustments to websites N\u00e1vrh m\u011b\u0159en\u00ed a spr\u00e1va m\u011b\u0159ic\u00edch a marketingov\u00fdch k\u00f3d\u016f Measurement design and management of measurement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/pages\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":19,"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/pages\/39\/revisions"}],"predecessor-version":[{"id":1065,"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/pages\/39\/revisions\/1065"}],"wp:attachment":[{"href":"https:\/\/www.sabatka.net\/en\/wp-json\/wp\/v2\/media?parent=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}