{"id":797,"date":"2026-02-02T00:07:49","date_gmt":"2026-02-01T22:07:49","guid":{"rendered":"https:\/\/www.sabatka.net\/cs\/?p=797"},"modified":"2026-02-02T00:07:50","modified_gmt":"2026-02-01T22:07:50","slug":"news-in-ga4-budget-scenarios-and-planning","status":"publish","type":"post","link":"https:\/\/www.sabatka.net\/en\/news-in-ga4-budget-scenarios-and-planning\/","title":{"rendered":"What’s new in GA4 – budgeting"},"content":{"rendered":"\n

In January 2026, Google Analytics 4 will introduce new reports that will help marketers allocate budgets across marketing channels. I haven’t seen them in the Czech Republic yet, but based on the test environment and documentation, the reports look very useful. They should provide not only a look at history (how campaigns have performed so far), but also a forecast for the future (how campaigns will perform based on settings).<\/p>\n\n\n\n

Will reports help with decisions such as “How much should we spend on Google Ads?” Does it make sense to increase investment in YouTube?<\/p>\n\n\n\n

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The feature is currently in beta and not available for all accounts. Google is currently working on rolling out the feature to all accounts.<\/p>\n<\/blockquote>\n\n\n\n

The tool works exclusively with paid channels and uses historical data from your GA4 account in combination with information imported from marketing platforms<\/a>.<\/p>\n\n\n\n

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Share on LinkedIN<\/a><\/div>\n<\/div>\n\n\n\n
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Projection plans: Track your progress toward your goals<\/h2>\n\n\n\n

Projection plans are designed for monitoring ongoing campaigns<\/strong>. You create a plan with a specific goal, such as the number of orders. Google Analytics can then model and predict whether you will achieve your goal.<\/p>\n\n\n\n

Modeling is not just a “simple” straight line interpolation\u2014GA4 uses data from the last year to take into account seasonality and other trends.<\/p>\n\n\n\n

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How it works<\/h3>\n\n\n\n
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  1. Name the plan <\/strong>\u2013 for example, “Q1 2026 \u2013 e-commerce”<\/li>\n\n\n\n
  2. Set the time period <\/strong>\u2013 for example, the entire quarter<\/li>\n\n\n\n
  3. Select the key performance indicator (KPI)<\/strong> you want to optimize:\n