Web Tracking Management
- Installation & validation of tracking codes using GTM.
- Implementation audit.
Google Analytics (GA4)
- Custom events, conversions & audiences setup.
- Dashboards & reporting.
Google Tag Manager (GTM)
- Container strategy & architecture.
- Data Layer implementation.
- GTM template development.
Cookie Banner & GDPR
- Consent design & implementation.
- Compliance audit of tracking.
BigQuery & Data Warehouse
- Exporting GA data to BigQuery.
- Overview queries & visualizations in Data Studio / Looker.
Training & Consulting
- On‑site workshops and web analytics strategy.
Reference
Complete management of measurement and marketing codes, consulting
Managing measurements on websites in the EU, collaborating on UX modifications to websites
Consultation regarding GDPR, CMP, measurement settings
Measurement design and management of measurement and marketing codes
Strategy and measurement settings on BUT faculty websites
Implementation of a template for GTM for CMP Cookienovo