Management of measurement codes, Google Analytics (GA4), Google Tag Manager, cookie bars and GDPR, BigQuery, CRO, and more.
Web analytics specialist with over 15 years of experience. I have helped dozens of clients optimize their data flows and turn them into real business results.
Latest from the blog
- How to calculate the opt-in rate of cookie barsThe opt-in rate of the cookie bar shows how many consents I get. A high opt-in rate is good because it means I get a lot of consents. If we want to measure it, we need a more precise definition. Why you need to know the opt-in rate The most important reason is that I need to know how much… Read more: How to calculate the opt-in rate of cookie bars
- GTM in violation of the GDPRA court in Hanover, Germany, has ruled that the use of Google Tag Manager (GTM) violates the GDPR. This decision caught my attention because it does not concern a measurement or marketing platform, but GTM, which is supposed to be an “impartial trigger” for marketing codes. What exactly was the issue? And what impact will this have on measurement? The… Read more: GTM in violation of the GDPR
- What is server-side measurement?Have you heard of Google Tag Manager (GTM) measurement, which runs on a server? And did you know that it is the ideal way to speed up your website loading, increase your users’ privacy, or improve attribution evaluation for your marketing campaigns? Join us to find out what server-side measurement is good for and how it differs from classic measurement.… Read more: What is server-side measurement?
- Cookie bars finally in the CzechiaThe Chamber of Deputies has passed an amendment to the Electronic Communications Act. This brings fundamental changes to the use of cookies on websites. Although the law is still awaiting the president’s signature, it is likely to come into force on January 1, 2022. What does this mean and what needs to be done before then? What exactly is changing?… Read more: Cookie bars finally in the Czechia