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Cookie Lifetime: Why GA4 Shows More Users Than You Actually Have
Everyone has heard of cookies — we click through the consent banner on every website. Few people can actually explain what a cookie is, let alone the…
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youtube-nocookie GDPR compliance: why it falls short (and what to do instead)
Embedding a YouTube video on your site? Then you’re dealing with GDPR, whether you’ve thought about it or not. And if you already “solved” this by switching…
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GTM Workspace Switcher Missing: Where It Went in the New Interface
Between May 20 and June 29, 2026, Google rolled out a new interface, and for containers with a single active workspace, it simply hid the switcher. GTM…
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Webinar: Setting up Seznam SEM in GTM
You can play the recording of the webinar on the website Seznam.cz. Where are the links mentioned in the video? Can I download the GTM setup example…
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GTM and Page Speed: Why Runtime and INP Matter More Than Script Size
Updated after a LinkedIn discussion. I reworked and expanded this article based on the discussion underneath it. Thanks to everyone who jumped in. Site speed stopped being…
