Tracking Code Management
- Installation and Validation of Tracking Codes Using GTM
- Implementation Audit
- Google Analytics (GA4)
- Setting up custom events, conversions, audiences
- Dashboards and Reports
Google Tag Manager (GTM)
- Plan and Container Structure
- Data Layer Implementation
- GTM Template Development
Cookie Bar and GDPR
- Cookie Consent Design and Implementation
- Legal Measurement Audit
BigQuery and Data Warehouse
- Export Data from GA to BigQuery
- Overview Queries, Visualization in Data Studio / Looker
Training and Consulting
- Internal Workshops, Web Analytics Strategy