Tracking Code Management
- Installation & Validation of Tracking Codes Using GTM.
- Implementation Audit.
- Google Analytics (GA4)
- Setting up custom events, conversions, audiences.
- Dashboards & Reports.
Google Tag Manager (GTM)
- Plan and Container Structure.
- Data Layer Implementation.
- GTM Template Development.
Cookie Bar & GDPR
- Cookie Consent Design & Implementation.
- Legal Measurement Audit.
BigQuery & Data Warehouse
- Export Data from GA to BigQuery.
- Overview Queries, Visualization in Data Studio / Looker.
Training & Consulting
- Internal Workshops, Web Analytics Strategy.
Reference
Complete management of measurement and marketing codes, consultations
Management of measurements on websites in the EU, collaboration on UX adjustments to websites
Návrh měření a správa měřicích a marketingových kódů
Measurement design and management of measurement and marketing codes
Measurement strategies and settings on VUT faculty websites
Implementing a GTM template for Heureka and Arukereso