Category: Google Analytics 4
Revenue in GA4: Do You Know What You’re Looking At?
Meta description: GA4 has 4 different revenue metrics, and each report may show a different one. Which is which, why the numbers don’t match your store, and what to do about it. If you run an ecommerce store, you almost certainly have Google Analytics 4 (GA4) and use revenue-based reports. Revenue might seem like one…
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