Category: Google Analytics 4
Is GA4 Data Accurate?
No, buddy. Let’s break it down. I’m not saying GA4 is useless. Having GA4 data is still better than having none. But you need to know where the limits are. And how much those limits cost you. I’ll assume your GA4 is technically set up correctly — no duplicate events, no missing tags, no broken…
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Revenue in GA4: Do You Know What You’re Looking At?
Meta description: GA4 has 4 different revenue metrics, and each report may show a different one. Which is which, why the numbers don’t match your store, and what to do about it. If you run an ecommerce store, you almost certainly have Google Analytics 4 (GA4) and use revenue-based reports. Revenue might seem like one…
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