Author: Pavel Šabatka
Revenue in GA4: Do You Know What You’re Looking At?
Meta description: GA4 has 4 different revenue metrics, and each report may show a different one. Which is which, why the numbers don’t match your store, and what to do about it. If you run an ecommerce store, you almost certainly have Google Analytics 4 (GA4) and use revenue-based reports. Revenue might seem like one…
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Who reads the forms on your website? (And do you know about it?)
Imagine the following situation. A visitor comes to your website, fills out an order form—name, email, phone number—and submits it. The data goes to your CRM or database. But it’s quite possible that the same data — hashed, but still identifiable — is also being sent to the servers of Google, Meta, TikTok, Pinterest, and…
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What’s new in GA4 – budgeting
In January 2026, Google Analytics 4 will introduce new reports that will help marketers allocate budgets across marketing channels. I haven’t seen them in the Czech Republic yet, but based on the test environment and documentation, the reports look very useful. They should provide not only a look at history (how campaigns have performed so…
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GA4 Confusion: Why Does Traffic Source Have Four Different Names?
If you’ve opened the acquisition reports in Google Analytics 4 (GA4), you’ve likely encountered a terminological “stew.” While the old Universal Analytics sufficed with a simple “Source/Medium,” GA4 serves up several variations of (almost) the same thing. For the source/medium dimension, we now have: In total, there are 15 different versions. Total chaos. Let’s clear…
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2026
The New Year is just around the corner. I wonder what the coming year will bring. It will certainly be a lot. 1. AI everywhere Conversation Analytics In 2025, it became possible to “chat” about data from Google Analytics and Looker Studio, and Gemini can be used in BigQuery. In 2026, we can expect wider…
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