Pavel Šabatka

Category: Digitální analytika

  • GTM in violation of the GDPR

    ,

    A court in Hanover, Germany, has ruled that the use of Google Tag Manager (GTM) violates the GDPR. This decision caught my attention because it does not concern a measurement or marketing platform, but GTM, which is supposed to be an “impartial trigger” for marketing codes. What exactly was the issue? And what impact will…

    Written by

    Pavel Šabatka

  • What is server-side measurement?

    Have you heard of Google Tag Manager (GTM) measurement, which runs on a server? And did you know that it is the ideal way to speed up your website loading, increase your users’ privacy, or improve attribution evaluation for your marketing campaigns? Join us to find out what server-side measurement is good for and how…

    Written by

    Pavel Šabatka

  • Cookie bars finally in the Czechia

    ,

    The Chamber of Deputies has passed an amendment to the Electronic Communications Act. This brings fundamental changes to the use of cookies on websites. Although the law is still awaiting the president’s signature, it is likely to come into force on January 1, 2022. What does this mean and what needs to be done before…

    Written by

    Pavel Šabatka