Category: GDPR
Who reads the forms on your website? (And do you know about it?)
Imagine the following situation. A visitor comes to your website, fills out an order form—name, email, phone number—and submits it. The data goes to your CRM or database. But it’s quite possible that the same data — hashed, but still identifiable — is also being sent to the servers of Google, Meta, TikTok, Pinterest, and…
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Digital Omnibus in digital analytics
Last week, the Digital Omnibus Regulation proposal was discussed in the media. The adoption of this document will have a significant impact on web analytics. If web data is important to you, you should pay attention to it. Digital Omnibus is being prepared as an EU regulation. This means that it will apply to all…
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The 5 most common mistakes in cookie bar settings
One of the most complicated aspects of setting up website analytics is integrating a cookie bar. I’m not referring to legal requirements, but rather technical accuracy. It seems so simple, yet it’s not. Recently, I’ve come across recurring errors in settings. Below, I’ll describe these errors and how to identify them on a website. I…
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GTM in violation of the GDPR
A court in Hanover, Germany, has ruled that the use of Google Tag Manager (GTM) violates the GDPR. This decision caught my attention because it does not concern a measurement or marketing platform, but GTM, which is supposed to be an “impartial trigger” for marketing codes. What exactly was the issue? And what impact will…
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