Pavel Šabatka

Category: GDPR

  • Digital Omnibus in digital analytics

    , ,

    Last week, the Digital Omnibus Regulation proposal was discussed in the media. The adoption of this document will have a significant impact on web analytics. If web data is important to you, you should pay attention to it. Digital Omnibus is being prepared as an EU regulation. This means that it will apply to all…

    Written by

    Pavel Šabatka

  • The 5 most common mistakes in cookie bar settings

    , ,

    One of the most complicated aspects of setting up website analytics is integrating a cookie bar. I’m not referring to legal requirements, but rather technical accuracy. It seems so simple, yet it’s not. Recently, I’ve come across recurring errors in settings. Below, I’ll describe these errors and how to identify them on a website. I…

    Written by

    Pavel Šabatka

  • GTM in violation of the GDPR

    ,

    A court in Hanover, Germany, has ruled that the use of Google Tag Manager (GTM) violates the GDPR. This decision caught my attention because it does not concern a measurement or marketing platform, but GTM, which is supposed to be an “impartial trigger” for marketing codes. What exactly was the issue? And what impact will…

    Written by

    Pavel Šabatka

  • Cookie bars finally in the Czechia

    ,

    The Chamber of Deputies has passed an amendment to the Electronic Communications Act. This brings fundamental changes to the use of cookies on websites. Although the law is still awaiting the president’s signature, it is likely to come into force on January 1, 2022. What does this mean and what needs to be done before…

    Written by

    Pavel Šabatka