Category: AI
Artificial intelligence in digital analytics and marketing — how AI is changing measurement, predictions and decision-making. Trends, tools and real-world
impact.
2026
The New Year is just around the corner. I wonder what the coming year will bring. It will certainly be a lot. 1. AI everywhere Conversation Analytics In 2025, it became possible to “chat” about data from Google Analytics and Looker Studio, and Gemini can be used in BigQuery. In 2026, we can expect wider…
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