Category: Business
Analytics from a business perspective (business integligence) — data maturity, choosing metrics, budgeting and data-driven decisions. Connecting measurement to business goals.
You Don’t Need to Measure Everything. Just What Matters.
One of the most common problems I see with clients? They measure too many things — and paradoxically get almost nothing out of it. Dozens of dashboards, hundreds of events in GA4, reports nobody reads. The problem isn’t a lack of data. The problem is that nobody said what matters right now. That’s exactly what…
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Working with data has 5 levels. Which one are you at?
When people hear “working with data,” most imagine Google Analytics and a few dashboard charts. But that’s just the tip of the iceberg. Working with data in a company involves governance, processes, tools, data quality, security, reporting — and most importantly, the people who make sense of it all. Measurement is just one piece of…
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