Category: Google Analytics 4
Google Analytics 4 — setup, reports, dimensions, attribution and data accuracy. How to get the most out of GA4 and avoid common mistakes.
Is GA4 Data Accurate?
No, buddy. Let’s break it down. I’m not saying GA4 is useless. Having Google Analytics data is still better than having none. But you need to know where the limits are. And how much those limits cost you. I’ll assume your GA4 is technically set up correctly — no duplicate events, no missing tags, no…
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Revenue in GA4: Do You Know What You’re Looking At?
Meta description: GA4 has 4 different revenue metrics, and each report may show a different one. Which is which, why the numbers don’t match your store, and what to do about it. If you run an ecommerce store, you almost certainly have Google Analytics 4 (GA4) and use revenue-based reports. Revenue might seem like one…
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What’s new in GA4 – budgeting
In January 2026, Google Analytics 4 will introduce new reports that will help marketers allocate budgets across marketing channels. I haven’t seen them in the Czech Republic yet, but based on the test environment and documentation, the reports look very useful. They should provide not only a look at history (how campaigns have performed so…
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