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How to calculate the opt-in rate of cookie bars
The opt-in rate of the cookie bar shows how many consents I get. A high opt-in rate is good because it means I get a lot of…
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GTM in violation of the GDPR
A court in Hanover, Germany, has ruled that the use of Google Tag Manager (GTM) violates the GDPR. This decision caught my attention because it does not…
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Recording of the lecture at Shopcamp 2024
Recording of a lecture at Shopcamp 2024 on the topic “What do you want to measure in your GA4”.
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What is server-side measurement?
Have you heard of Google Tag Manager measurement, which runs on a server (SGTM)? And did you know that it is the ideal way to speed up…
