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GA4 Confusion: Why Does Traffic Source Have Four Different Names?
If you’ve opened the acquisition reports in Google Analytics 4 (GA4), you’ve likely encountered a terminological “stew.” While the old Universal Analytics sufficed with a simple “Source/Medium,”…
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Web Analytics in 2026: 5 Changes to Prepare For
The New Year is just around the corner. I wonder what the coming year will bring. It will certainly be a lot. 1. AI everywhere Conversation Analytics…
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Digital Omnibus in digital analytics
Last week, the Digital Omnibus Regulation proposal was discussed in the media. The adoption of this document will have a significant impact on web analytics. If web…
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Consent for MS Clarity
Microsoft Clarity wants to start passing consent status from November 1, 2025. If you meet the following three conditions, I would not change the settings: Otherwise, you…
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The 5 most common mistakes in cookie bar settings
One of the most complicated aspects of setting up website analytics is integrating a cookie bar. I’m not referring to legal requirements, but rather technical accuracy. It…
