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Working with data has 5 levels. Which one are you at?
When people hear “working with data,” most imagine Google Analytics and a few dashboard charts. But that’s just the tip of the iceberg. Working with data in…
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Revenue in GA4: Do You Know What You’re Looking At?
Meta description: GA4 has 4 different revenue metrics, and each report may show a different one. Which is which, why the numbers don’t match your store, and…
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Who reads the forms on your website? (And do you know about it?)
Imagine the following situation. A visitor comes to your website, fills out an order form—name, email, phone number—and submits it. The data goes to your CRM or…
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What’s new in GA4 – budgeting
In January 2026, Google Analytics 4 will introduce new reports that will help marketers allocate budgets across marketing channels. I haven’t seen them in the Czech Republic…
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GA4 Confusion: Why Does Traffic Source Have Four Different Names?
If you’ve opened the acquisition reports in Google Analytics 4 (GA4), you’ve likely encountered a terminological “stew.” While the old Universal Analytics sufficed with a simple “Source/Medium,”…
